BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Game changing data!

What do you like best? The data cube is a data gold mine of information and can help you reach actionable conclusions faster and with data you can trust. What do you dislike? Things i've disliked over time have gotten better. They are constantly improving the UI and giving us more actionable data. Recommendations to others considering the product The data and support provided are best in class. If it makes sense in terms of cost for you it's your best choice. What business ...

Excellent enterprise level SEO tool.

What do you like best? Excellent support from the BrightEdge team. It's nice to know that your questions can be quickly answered by a skilled team who believes in their product. What do you dislike? There's a steep learning curve to master the tool. More tooltips and educational resources may be valuable. Recommendations to others considering the product This is the best enterprise level tool I've ever used to accomplish my online/SEO goals. What business problems are you solving ...

Powerful but needs support

What do you like best? What I like best about BrightEdge is the flexibility of the Story Builder functionality and the power of Data Cube which can provide SEO performance info for any website. What do you dislike? I dislike the fact that for several edits such as the addition of a new domain to the platform (assuming there is an available slot or edits as to the way the URLs appear in the page reporting functionality have to go through the support team. I would prefer that the users ...

Improve your content with Brightedge Content Performance

What do you like best? The ability to build multiple stories and keyword groups makes it so much easy to focus on just one set of campaigns at a time and even from the point of report you can share your Brightedge dashboards directly with others or just share a png of it. What do you dislike? API documentation is a little difficult to comprehend at first, it was for me personally but I am sure that is only an issue when your working on APIs. What business problems are you solving ...

Great tool and service if you can afford it

What do you like best? The customer service is great. they will help you set up tracking, do trainings for staff. Very responsive and proactive. What do you dislike? The only downside to Brightedge is the cost. That said, the service you get can allow you to craft some of your own search startegy rather than relying on an agency. Recommendations to others considering the product Try it before investing in another program. Way more useful than MOZ> What business problems are you ...

A must for any enterprise level SEO team!

What do you like best? DataCube is one of the most defining features of the platform and it is fantastic. The UX of the platform is really well thought out and I can't wait to see new features to the platform. The level of customer service is beyond exceptional. I have spoken with competing agencies who offer sales people who really are nowhere near the same level as BrightEdge reps. You know you can trust them and they have access to the entire industry. They have introduced me to other ...

Brightedge is a great keyword searcher

What do you like best? DATA CUBE! It can tell one so much as a research tool What do you dislike? No API for Data cube. Our research needs to be done in bulk (we have over 11 million pages Recommendations to others considering the product NA What business problems are you solving with the product? What benefits have you realized? low traffic on product pages that we need to bump up. Incorrect name/keyword is a perfect way to see how to optimize content.

Digital Media Buyer/Planner

What do you like best? The setup tab. I like being able to see how many keywords we have allocated, used,etc. Wish there were more options to look at all clients usage at once. What do you dislike? The outdated step by step outlines. Many little nuances and notes that would be helpful when navigating through the platform, but it seems the account team only knows the materials from the help tab, using the same example over and over. Recommendations to others considering the product ...

SEO Strategist

What do you like best? I like how everything is all in one place, and (fairly easy to access. What do you dislike? Some of the features aren't very intuitive and take some digging to access. This has created confusion amongst some of our content teams Recommendations to others considering the product Make sure you know how to use all of the features in order to get the most out of it. Some of it is obvious, other features, not so much. the Client success team has been amazing, make ...

The data cube makes it worth it

What do you like best? Campaigns and recommendations can be clunky, but support is excellent, and dat cube, doh What do you dislike? Lack of a suitable api for bulk edits to campaigns or extracts from the cube, but thats only a minor inconvenience What business problems are you solving with the product? What benefits have you realized? Competitive analysis