BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

SEO Allstars

What do you like best? Customer success team. The team behind the platform is the added value that separates it from the competition. What do you dislike? Not much to dislike as the feedback provided is always in consideration for future releases. One recommendation would be the ability to add sitemaps directly into the platform. Recommendations to others considering the product Ask them to import some of your pages and keywords and vet it against your own analysis. What business ...

Great Platform for Scaling SEO

What do you like best? BrightEdge does a great job providing clear, concise data in an easy to understand UI. Like many SEOs, content creators and owners are not within the same team, so ensuring that these users can understand and prioritize content creation with SEO best practices in mind is critical, and I think that BrightEdge has always done a good job elevating these metrics making them actionable for the greater content teams. What do you dislike? An area where BrightEdge can ...

Every SEO Metric Needed in One Place

What do you like best? Wow - where do I begin? I like the depth of tools that are in BrightEdge. Anything from keyword tracking to organic traffic (internationally as well, to content evaluation. The tool tells you what you need to do to the page in order to rank better and also provides insight to what the competitors are doing. The latest enhancement provides a really great technical audit that is completely customizable. What do you dislike? They are releasing so many new ...

Power user for 3+ years

What do you like best? -Insights that help us focus our efforts on where they will make the biggest impact and track progress over time. -Comprehensive data with robust filter options let me drill down to the level of detail I need. -Helpful, responsive account managers and support team. -Annual conferences have loads of valuable content. What do you dislike? When announcing new features for the platform, wish they would be clearer about release timelines, availability, and ...

The tools and the reporting to make SEO real for our clients.

What do you like best? The tools are obviously very helpful. However, I like the reporting best. It's a great way to show our clients that SEO is not magic and it works for their business. What do you dislike? I wish I could use my agency email to access all my clients accounts. Recommendations to others considering the product BrightEdge is continually updating their tools. If you'd like an SEO tool, that is expanding beyond optimizations to content management and other workflows, ...

SEO Optimization with Brightedge

What do you like best? Ease of understanding your keyword strengths and competitors' as well. What do you dislike? A mobile UI would be nice to have to pull up quick info while on the go. What business problems are you solving with the product? What benefits have you realized? Researching keywords for a corporate blog to build an editorial calendar and optimize content for page rank.

Making SEO Manageable

What do you like best? A modest and responsive UI design I can stretch it over my two screens. The UI is minimal, simple and clean. Colours have been designed and UI organised to allow both for extended screen time use, or for quick glances. Interactive help windows with pop up with functionality selection, and access help videos directly from the interface without losing where you were. What do you dislike? Tried very hard to answer this question but to no avail. ...

SEO + Content + Social Intelligence Platform

What do you like best? This is the real deal when it comes to competitive and digital intelligence. BrightEdge has built a key business driver for marketers - especially in the ecommerce, financial and technology industries. What do you dislike? It's not 100% intuitive where to start without some hand holding. Recommendations to others considering the product Highly intelligent product and team. What business problems are you solving with the product? What benefits have you ...

Their customer service has been outstanding.

What do you like best? We use the detailed reporting every day to make optimization decisions. I appreciate their willingness to help us set up dashboards and walk us through what they are seeing that will impact us. What do you dislike? Although the information is great, the graphs and the way it is presented is not visually appealing and difficult to use in an executive summary ppt. Recommendations to others considering the product In evaluating BrightEdge make sure you ...

Excellent SEO platform for a large enterprise

What do you like best? I've been using BrightEdge platform to drive SEO for many years. It is a very robust tool allowing us to measure results vs competitors, research opportunities that drive content strategy, identify technical issues, and much more. The platform is very flexible to manage and use and allows to scale our operation in all Geos. We get excellent level of support. BrightEdge product roadmap is very strong, and the team constantly introduces new features to make sure we ...