BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

The Platform to Power Content Marketing

What do you like best? The volume of data the BrightEdge platform is tapping into is massive and the tools their product team are constantly layering on top to inform strategies for our clients is top of class. I use Data Cube on a daily basis to identify opportunities with clients. What do you dislike? There isn't much however the technical crawls aren't always as thorough as we're looking for to support clients for technical SEO however we have our own tools to augment this so it's ...

Amazing Platform for SEO

What do you like best? I love being able to go into BrightEdge and seeing our progress broken down by week. Story Builder, ContentIQ and Reccommendations is where I spend most of my time. What do you dislike? At this moment, I don't really dislike anything with the platform. What business problems are you solving with the product? What benefits have you realized? We are able to increase our SEO in the locations we were low, and keep track of our competitors as we;ll.

A powerful suite, provided you know to use it.

PROS & CONS What are the best aspects of this product? BrightEdge is an SEO tool that offers a plethora of features to create a good SEO campaign. Its reporting features are detailed and makes it an above-average medium for decks and reporting. Aside from the given software, BrightEdge has a good support team who are constantly on every company account. What aspects are problematic or could work better? BrightEdge can be a doubled-edged sword. While their tools are great, they can ...

Automated Reporting Gets the Whole Organization On Board

What do you like best? Once configured, the tool is incredibly powerful, and scales appropriately for a large organization. Our favorite feature is storybuilder, and we use it to provide valuable data on a monthly basis to various teams involved in content creation across the company. The biggest challenge is allocating the necessary resources to take full advantage of each feature. What do you dislike? It can be difficult/tedious to re-assign multiple keywords between groups, and the ...

Indispensable for SEO and Content Research

What do you like best? The DataCube and its research power are incredibly valuable for uncovering potential areas for content creation, in addition to estimating the success of competitors in content and SEO. What do you dislike? It's a nitpick, but I've never been a fan of the graphs - they look a little clunky to me and could use a visual upgrade. Recommendations to others considering the product For enterprise SEO or content purposes, BrightEdge will be highly valuable. What ...

Easy-to-use tool for your SEO efforts

What do you like best? The multiple tools within and the different way to get at the metrics via data cube, keyword analysis, etc. What do you dislike? Nothing at this time. Unfortunately, bandwidth prevents me from learning all of the widgets and BE's full capabilities. What business problems are you solving with the product? What benefits have you realized? Keyword research, ranking management and reporting, tracking anomalies, and more!

BrightEdge is a helpful enterprise-level keyword rank tracking tool for SEO.

What do you like best? BrightEdge has helpful dashboard-building capabilities and a functionality called DataCube that allows you to see the keywords any site on the web ranks for. What do you dislike? Some features of the tool have not been updated in a while and at times the client service can be spotty (depends on the rep. Recommendations to others considering the product Go through the certification trainings as quickly as possible and take advantage of your Client Service Rep ...

An Enterprise SEO's Best Friend

What do you like best? What I like most about Brightedge is their Data Cube and Content IQ. These are the two areas I use the most when I'm using Brightedge. Data Cube provides a wealth of great information not only your website, but competitor sites as well. It's very hard to get as granular with organic traffic and keywords other tools that I've used. I run Content IQ once, sometimes twice a week to see what things I can easily fix like title tags as well as identify any issues ...

SEO Manager

What do you like best? It's too difficult to come up with just one answer! First and foremost, this tool is extremely user friendly and has been the key to my success thus far! One of my favorite things about BrightEdge is that everything has a default setting, but everything can be customized to accommodate your client's needs. What do you dislike? It is hard for me to keep up with all of the new enhancements to the tool. What business problems are you solving with the product? ...

Enterprise SEO Agency Platform

What do you like best? Ease of keyword grouping and reporting. Being able to have the client review their data-sets readily. What do you dislike? Need to add folders to Storybuilder to organize dashboards What business problems are you solving with the product? What benefits have you realized? Fantastic tool for Biz dev. Helps Overdrive Interactive move the needle for our SEO clients