BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Enterprise SEO at Scale, Great Value, Best in Class

What do you like best? Breadth & Depth of Solution. As someone who has been involved with SEO and organic marketing for over 12 years, the hardest challenge is to keep up with the hundreds of search engine algorithm changes. Brightedge consolidates several tools in one integrated platform, provides collaborative capabilities across devices, has excellent customer support and certification to make you use the platform effectively, and more importantly, it works! The proof of the pudding is ...

Good tool, not sure worth the cost

What do you like best? Data cube. Easiest way to see what keywords you or competitors are ranking for. The gap analysis tool and ability to filter by category makes it easy to target competitor quick answer keywords or video rankings. What do you dislike? Max limits on page tracking it annoying. Makes it difficult to create reports across the entire site. Also, search volume often not matching google adwords. If search volume is wrong, how can opportunity forecasting be accurate? What ...

BrightEdge is too expensive for the value it offers, when compared to similar tools

What do you like best? I feel like BrightEdge has amazing customer service, and I think their account support teams are incredibly responsive. What do you dislike? The tool feels old, when compared to competitors. I also don't like feeling price gouged on extra data charges/limits for exportable content. Recommendations to others considering the product Make sure you try out similar enterprise offerings, too. Really take time and evaluate the UX and if you have the staff/bandwidth ...

Solid and innovative platform, but at a high price point

What do you like best? I have used BrightEdge for several years, and for me, what sets it apart from other platforms is the customer service - particularly the account reps. Our reps meet with us monthly to go through new platform updates and to help us diagnose issues. They work with you to analyze your search data and identify new opportunities. It's like having an extra member of the team! Fantastic individuals who have provided a lot of value for us in the past. What do you dislike? ...

Incredibly Poor Platform-- Use SEM Rush

What do you like best? I like what I thought this platform was but was incredibly disappointed in the product offering and how little value it provided. This is a overpriced platform. You could use SEM rush for a fraction of the cost and get better information in your dashboard. Brightedge marketed features sound amazing for content & SEO-- for instance, the content IQ and landing page analysis features are what my dreams were made up but when used-- they provided no value. When you want ...

A very power analysis software without a task management feature.

PROS & CONS What are the best aspects of this product? The unparalleled ability to show dashboards indicating essential SEO data, makes data sharing for stakeholders simpler and powerful. What aspects are problematic or could work better? Their task management system needs a lot work of work. What specific problems in your company were solved by this product? We use BrightEdge to analyze SEO data including ranking, Google Webmster Tools data, and a host of other metrics. Are ...

Powerful Enterprise Level SEO Tool

What do you like best? BrightEdge can provide a lot of valuable data and insights that translate into a successful search and content campaign. In addition, you can integrate data and analytics to help inform your efforts. What do you dislike? It's time consuming to set up keyword groups/lists. In addition, if you have a large site it becomes very costly to track all necessary keywords. Recommendations to others considering the product I find that it doesn't make sense to use if ...

Great SEO tool

What do you like best? The ability to forecast revenue opportunities by improving keywords on our website. What do you dislike? There is a learning curve but it isn’t difficult to use. What business problems are you solving with the product? What benefits have you realized? SEO for our website has improved tremendously.

Nice tool but training videos need a major upgrade

What do you like best? I like the DataCube and massive amount of analytics you can pull from the Datacube and it's convenient to see if other brands at our company are ranking for certain words. What do you dislike? The training videos just don't cut it for me. It's like a recorded webinar complete with a powerpoint presentation. As this could be the first touchpoint for many employees that need to use the tool, I hope they improve their training videos to get more people excited about ...

Everything you need (and more) to run a successful SEO program!

What do you like best? The BrightEdge SEO platform offers access to a tremendous depth of insightful data that can be used to better inform your SEO strategies and ensure program success. We leverage the platform for virtually all of our SEO clients, and have found a benefit both in terms of the overall results; as well as our internal efficiency in identifying and executing on opportunities. We've also found that the platform offers a large benefit to our content creators and ...