BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Digital Marketing - SEO Content Analyst

What do you like best? I like the Datacube and Recommendations features. And that I can easily download certain reports. What do you dislike? That you can only track so many keywords. What business problems are you solving with the product? What benefits have you realized? No business problems.

BrightEdge is the king of all SEO tools.

PROS & CONS What are the best aspects of this product? The functionality offered by Data Cube is simply the best. It answered a lot of questions from the higher executive level. Their tools are intuitive and intelligent. Keeping track of keywords week after week is a big help in discovering issues. What aspects are problematic or could work better? Despite the advantages, it didn't help me much in terms of efficiency. I still need to manipulata data on my own just to achieve an ...

Great Platform Overall

What do you like best? *Data Cube -- Allows us to assess competitors' performance in terms of keyword rankings and share of voice in the industry *On-Page Recommendations -- Based on the keywords we provide for certain pages, there are specific recommendations for us to further optimize the pages *Anomaly Detection -- Receive notifications when significant changes in rankings have taken place for important keywords on the site. What do you dislike? *Sometimes the keyword data ...

BrightEdge Content

What do you like best? Leverages industry leading SEO platform to deliver a platform for industrialized creation for SEO content experiences. What do you dislike? The product is still relatively new, so workflow/reporting/integration can be clumsy, depending on your requirements. That said, they have a quick development cycle. Recommendations to others considering the product Determine milestones and define ROI before purchase. What business problems are you solving with the ...

Good SEO platform but a bit pricey

What do you like best? Data cube allows for access to lots of data around not only your website but competitors. It's very easy to use for most people at our company so getting adoption isn't too big of a problem. The UX/UI is fairly easy to use. What do you dislike? The inability access the data via API for a large enterprise this is important. This keeps us from allowing our data scientists to mine the data to look for opportunities that are there. Also with a large website and ...

De-mystifies SEO ... for the most part

What do you like best? BrightEdge takes a dark art and makes it mostly understandable and straightforward. It lays out tasks in a very linear manner, and tells you what you need to do to get your site ranking better in the major search engines. The onboarding is process is excellent as well, but we were generating usable insights out of BrightEdge on Day 1. What do you dislike? Every time you track keywords off a master keyword list it takes to back to page 1 of the list. With a long ...

BrightEdge

What do you like best? I liked the ability to plug in any URL into the platform and pull keywords that that URL is ranking for in a given month. It also had good comp comparisons for tracked keywords. What do you dislike? The limited number of keywords that we could use and the difficulty of setting up dashboards. What business problems are you solving with the product? What benefits have you realized? Tracking client keyword successes and trends.

True to their name: BRIGHT People & Tools which give us the ultimate competitive EDGE

What do you like best? Fantastic, cutting edge tools: My favorite is the data cube tool that gives us great insight into the search landscape. BrightEdge is always innovating too, so I feel like simply being part of the BrightEdge family keeps us innovative as well. Great support: Everyone I've worked with in BrightEdge, especially my current client success manager (and my other three were fantastic too! has been very helpful and caters to my company's needs. They're willing to put in ...

The SEO Platform That Helps You Tell a Story That Gets Heard

What do you like best? Using BrightEdge has changed my relationship with SEO. Thanks to a robust on-boarding period, their (mostly intuitive platform, and ongoing support, keyword research is a breeze. What do you dislike? Some actions are more tedious or take longer than I would like. The one example, is keyword research using the Data Cube. If I search for a specific term that then returns 1,000 results, I have to click through (alphabetically until I find the exact term I was ...

Great product

What do you like best? The team behind the product is fantastic -- they help us keep ahead of the curve and are constantly developing better and better tools. What do you dislike? Development takes time, so some features are released later than we'd like. What business problems are you solving with the product? What benefits have you realized? Understanding our organic footprint and opportunities