BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

BrightEdge Experience

What do you like best? BrightEdge is a powerful tool to support one of the biggest challenges in SEO, showing a client ROI. Top features for me would be the advanced keyword tracking, search volume, estimated clicks per keyword, page reporting, competitor comparison, automatic and manual task tracking and management, data cube, scanning and tracking for various keyword categories: images, video, regular web listings, local 3-pack, carousel, places, quick answers, etc. What do you ...

BrightEdge Great for Monitoring SEO

What do you like best? Monitoring capabilities provide insight into what is and is not performing. What do you dislike? Sometimes restricted on what can and cannot access due to contract. It should be open and transparent. What business problems are you solving with the product? What benefits have you realized? SEO performance. We have been able to track and monitor the number of SEO keywords that we have been able to drive traffic from to better understand where our site is performing.

A nice package of SEO tools, but very pricey.

PROS & CONS What are the best aspects of this product? What I like about BrightEdge is their recommendations, tasks, and page and keyword reporting. Doing segment keyword keywords in groups deploying landing pages, getting page optimzation recommendations, and tracking deployed recommendations is pure sweetness. What aspects are problematic or could work better? It appears their StoryBuilder has restrictions. For instance, you're only limited to tracking 5 goals from Google ...

BrightEdge is a highly efficient and resourceful tool that offers insights to my client-based strategies.

PROS & CONS What are the best aspects of this product? BrightEdge lets you look into data history, depth insights, and seek newer SEO opportunities while viewing performance at keyword and page level. I like the fact that it can be integrated with multiple analytics platforms. What aspects are problematic or could work better? While it does a good job comparing competitors, I often had to include another competitor and compare it to the two that I have in the system --- since I ...

All In One

What do you like best? The fact that you can navigate through easy-to-use tabs, making it easy to build reports. What do you dislike? Honestly not something I strongly dislike about this software, however I do wish they had an option to put a more concise report together in the software itself. Recommendations to others considering the product Well worth it if you have large SEO clients. What business problems are you solving with the product? What benefits have you realized? ...

SEO Analyst

What do you like best? Data Cube and Dashboard are two functions that I love the most from BrightEdge. Data cube helps me understand what my competitors are doing easily by only providing URLs, and Dashboards help tracking my SEO performance. What do you dislike? The Campaigns function isn't easy to build, and I can't find where to delete the campaign that I built. What business problems are you solving with the product? What benefits have you realized? Easily tracking for SEO ...

Great new CMS with a variety of features

What do you like best? Diving beyond just regular metrics into really interesting analytics is really easy and cool to see here. BrightEdge makes SEO optimization so much easier than any other platform I've used. What do you dislike? It's still super new, so it's been super glitchy for us. But the dev/tech team has been responsive and implemented the changes we've needed. Recommendations to others considering the product Take time at the beginning to fully train in what the ...

Best SEO help!

What do you like best? The ease of use and the continuing updates to the platform. They are consistly making it better and easier to use. What do you dislike? Every once in a while I move too fast for the platform and it lags for a moment or two. It is a rare occasion though. Recommendations to others considering the product Brightedge is top notch. They know their market, what their customers need to succeed and make recommendations to help implement those changes. What ...

Solid Keyword Analysis Tool

What do you like best? Brightedge makes it easy to identify and manage keywords/keyword groups you want to track. Multiple filters and views offer good analysis. What do you dislike? Competitive insight is somewhat limited, and other SEO tools appear to have a broader feature set at a lowe price. BrightEdge has a lot of SEO muscle, but unless you have a dedicated resources to really get in and extract actionable value on a regular basis, it may not be your most cost-effective option. ...

BrightEdge, the SEO Platform for Digital Team with some to little SEO knowledge

What do you like best? Quick response from the support team DataCube is an awesome module they've developed Love the instant report builder they're product called Storybuilder What do you dislike? To further be integrated with log analytics or web crawlers, would be cool if they can integrate with companies like Botify. They don't give me the option to get my global ranking only by country. I don't have a comprehensive user report. I would like to understand what modules ...