Braze Reviews in April 2025: User Ratings, Pros & Cons

Good product and great customer care

What do you like best? I really enjoy their customer service, our account manager is always super prompt to answer and shares valuable information/updates/solutions. Overall the tool is easy to use and fits it purpose well. In app messages are great: inbox, fullscreen + push messages are good Easy to create segments and play around with them What do you dislike? Email product still needs improvement, we had little help on the IP warmup, we could have more info on pressure and ...

Braze has been good.

What do you like best? Out of the 4 esps i've used, braze has been the most reliable so far. I don't have to worry about segment uploading issues or sending issues. The UI is very pretty and friendly to easy. By far one of the easiest UI to understand. I like all the options braze gives, such as adding a seed list and frequency capping. What do you dislike? I'm never 100% sure if the data is accurate. I haven't ran into many issues yet. We've only been using it for a couple of months. ...

It gets better and better

What do you like best? Its a very easy platform to work with. Setting up campaigns/canvas is pretty simple and straight forward. I really like their multichannel feature where we can set up an email as well as a push campaign. There are lot more cool features with this platform. The success team is very responsive and happy to help if you run into any issue or need help with anything. In case you are new to the platform they have amazing learning labs. Every release they have some ...

One of the best CRM platform on the market

What do you like best? - Easy to use - New features each quarter & constant improvements - All channels in one platform (push, in-app messages, email, web-push, web popup, newsfeed - Reliable for apps with high volume of users - Canvas feature with easy testing, control group & mutlichannel possibilities - Nice support team, very available What do you dislike? - Price (although it is worth it - They could improve reports from Canvas, but I know they are working on ...

Braze is a fantastic email platform!

What do you like best? Canvas is my favorite thing I've ever found in an email marketing platform What do you dislike? I dislike the availability to assess results from our email campaigns - we have a hard time finding clicks per individual link in an email, as opposed to overall click through rate. Recommendations to others considering the product Definitely use this product if you're looking to grow and maintain your user base! What business problems are you solving with the ...

Consumer engagement on B2C products

What do you like best? I love how Braze has in-app, push and email within one tool that can be implemented across all of our consumer products. Being able to connect multi-channel campaigns is key to intelligently target our users for high return in engagement. What do you dislike? There’s so much information and things to learn about the tool, it can be difficult to fully be aware of how to make specific use cases work. On the flip side, they have tons of articles, documentation and ...

Good platform for a CRM App

What do you like best? Braze mixes very well a centralized CRM for a high volumetry app. We use it for emails, push notifications and in app messages. It's perfect to have a tool that centralizes customer view and messaging with nice targeting and triggering mode. What do you dislike? Some limitations always exist in that kind of tool. It would be great to have better analytics tools for example (but it can be overcome by plugging your preferred analytics tool directly to Braze What ...

Great tech, small but smart team.

What do you like best? They have a really great and robust product. It is super powerful and easy to use. What do you dislike? The team is small, so sometimes product requests get shuffled around. A few times we had to raise concerns to the CTO in order to make the product work for us. The good thing is that they are very responsive. What business problems are you solving with the product? What benefits have you realized? Sending promotional push notifications and emails through a ...

Comprehensive automation and 360 degree customer view

What do you like best? Braze has resolved the biggest problem of marketing automation, building a single profile for customer that can be targeted from the channels (email, app push, web push, news feed, web hooks, etc provided. This gives us the flexibility to do cross-device marketing as well. Apart form this, it's very easy to use and robust (few downtimes. Customer Success team takes your objectives as their personal objectives and strive hard to make them meet. What do you dislike? ...

Come for the platform, stay for the people!

What do you like best? Braze makes my job as a engagement and growth manager so much easier! I spend way less time on the (historically hideously time-consuming tasks of mapping out user journeys, setting up campaigns and ensuring guardrails around segmentation. Machine learning means my campaigns and A/B testing are much more efficient. Though I love the tool and find it really intuitive, if I get stuck I can always reach out to the good folks at Braze! They are terrific and patient ...