Braze Reviews in April 2025: User Ratings, Pros & Cons

Powerful & User-friendly

What do you like best? The Canvas technology allows us to build complex funnel in a simple way and to achieve our most complex CRM strategies. We can easily import our own data to have strategies that are using user centric data and activity data. A/B testing on Braze is very easy and useful too. Braze day-to-day support is also amazing. What do you dislike? While the Push notification offer is very complete, the email offer misses a good templating tool to easily build and change ...

Great product to work with

What do you like best? It`s a very easy tool to work with... Much easier than many others on the market and with same / better functionalities. Braze team is constantly improving the product and launching new features. Our success manager is very prepared and always responsive and ready to help. What do you dislike? Reporting for canvas can be improved. Also triggering campaigns with settings as e.g. -3 days before the event requires a big workaround. What business problems ...

Very good product & Reactive team

What do you like best? The best CRM product I used so far: allows us to design complex scenarios using push notifications, emails and in-app messages. It is very easy to use and the analytics features give us good insight to constantly improve our campaigns. The team, especially the account manager, is reactive and brings relevant solutions. What do you dislike? I have serious doubts in some data accuracy shown in Analytic features such as the "Campaign retention" which is in Beta ...

One of the best automation software out there with a great team.

What do you like best? Support Braze has the best customer support system I have worked with to date. They are open to take feedback from clients and very agile with suggestions we give them. The customer success managers go out of their way to give advice and also keep you up to date with their product road map. User Friendly The system is very user friendly. I really like the fact that our business can be agile to execute multiple channel campaigns very quickly because of their ...

Functional and Easy to Use

What do you like best? Braze is extremely intuitive, which is very refreshing after working with a couple of other marketing platforms in my career. What do you dislike? The analytics is not very robust, but being that it is a relatively new product, I am sure there is more to come as the Braze team takes feedback very well. Recommendations to others considering the product This is a great product. It's very easy to use. I have even trained non-marketers in my organization to use ...

Braze Customer

What do you like best? Easy to use, appealing UI, helpful support What do you dislike? Canvas can be a little confusing sometimes What business problems are you solving with the product? What benefits have you realized? Braze allows us to send campaigns seamlessly.

Braze Review

What do you like best? segmentation abilities, triggered campaigns, but mostly our account manager Nick. He does an incredible job in helping us through our challenges that we may not initially understand. What do you dislike? reporting is not intuitive, especially for Canvas, where all of our onboarding campaigns live. creating an email can be difficult sometimes when it comes to formatting. don't like that it's not easy to tell when a campaign isnt working the way its supposed to ...

Great multi channel tool

What do you like best? All the channels and integrations Braze have. Customer support is great! What do you dislike? A/B testing can be improved with more groups and better analysis. What business problems are you solving with the product? What benefits have you realized? Marketing, segmentation, communication

It is OK and I wish it had more features.

What do you like best? I really like that their customer service reps. It feels like they really listen to your feedback. The product itself is good enough to work with and currently meets our needs. The UI could be more user-friendly in many ways. What do you dislike? There are many essential features missing. For example, we can't view previous messages sent to our customers or can't resend any sent messages. It could be also way more user-friendly than it is right now. ...

Powerful product, wonderful team

What do you like best? Braze is the leading platform in user engagement automation and for a good reason! I've been working with them for 2+ years - their platform is extremely powerful, volatile, ahead of the curve in terms of technology and it covers all channels that one could need. No matter your business or technology, you will be able to build extremely customized campaigns with spot-on targeting and timely delivery - all of which is automated. Technical issues are easy to spot ...