Braze Reviews in April 2025: User Ratings, Pros & Cons

Braze for email and marketing analytics

What do you like best? Braze has email, inapp pop-ups, push notifications, and streamlined "paths" called canvases which make the platform very comprehensive and good for medium to enterprise businesses. What do you dislike? There are little quirks that can get annoying, like it won't let you move from step to step while editing a campaign (you have to click through one by one to get through to the final one). Recommendations to others considering the product: Don't be ...

Amazing tool, even more amazing support team

What do you like best? I love how powerful, complex, yet instinctive Braze is. It's everything our company needs to reach our users and whenever we have an issue with something or an idea for a campaign that we aren't quite sure how to set up, our Braze rep is there to help. It's been a beyond amazing first year using Braze. What do you dislike? My only disappointment has been the fact that in-app notifications weren't supported in their canvas tool, however, I know they are ...

From application developer point of view

What do you like best? I've done an Android integration of Braze SDK to our application. What I liked best: - The SDK itself is well documented - A comprehensive Platform Integration Guide that gives both the technical information and an accessible feature-guide for a "technical guy" (who may not be involved in all the marketing and analytics tips and tricks - A friendly and prompt technical support that is willing to help. The overall SDK quality is great. It is proofed by ...

Amazing experience with one of the best CRM tools

What do you like best? The whole interface is very easy to use. Even when you've never been into th CRM world this tool will give you everything you need. What do you dislike? It should include an email creator inside of it. Recommendations to others considering the product: If you go Braze you never go back. What problems are you solving with the product? What benefits have you realized? Our whole CRM is solved with Braze, its an amazing tool that provides everything we needed.

Powerful

What do you like best? Braze is built for marketers, and can be as simple or as complex as you need it to be. From multiple-step and multiple-channel flows to quick, one-off blasts, it's really what you make of it. What do you dislike? The reporting tools need some work. Creating more in-depth analyses takes a lot of manual work, especially if your team didn't spend extra on Currents or if your data/product team doesn't have time to prioritize building complicated dashboards for you. ...

Breath of fresh Air

What do you like best? There are many things that I like about Braze. It's a breath of fresh air vs competitors like SFMC or Responsys. Braze is always innovating. Creating campaigns and customer journies are extremely easy and user-friendly. What do you dislike? There are only a few minor feature upgrades that I think with enhancements will improve Braze overall. Copy steps in Canvas, copying templates, etc. Versioning in canvas is another great feature that is missing from Braze. ...

A product with great potential built by a mighty team

What do you like best? Usability: Braze platform is easy to learn and quite intuitive. We needed very little training for our user community to start using the platform. Tools, Utilities and Data: Braze platform provides some easy to use tools to feed and extract data out of the platform. Detailed event level data available through Currents is also super helpful to feed to our analytics system. Platform has standard reporting and pulled another custom dashboard to meet our needs. ...

Good, but not enough

What do you like best? Somewhat easy to target audiences, make complex nurture campaigns, and market across different channels (push, email, in-app What do you dislike? Product is not there yet and a lot of it needs work (email platform is very difficult to use and not friendly to those who don’t code - mail chimp is much better, and analytics is hard to grab without buying into Currents. Recommendations to others considering the product Consider how important email marketing is, ...

Easy to use, useful tools, Accurate result of each mail client.

What do you like best? The simplicity of the software and the tools of braze helps a lot to automate the promotional emails before it reaches the clients What do you dislike? Need to pay for each feature mosly. What business problems are you solving with the product? What benefits have you realized? debugging features.

Very good customer service and user friendly interface

What do you like best? The account management steps forward very promptly to offer a genuine help when difficulties come accross. The software interface is very intuitive and allows an immediate ease of use. What do you dislike? We can't set up proper A/B test when sending multichannels campaigns but I know the product and tech teams are working on allowing clients to find solution to quickly and accuratly iterate on their content. What business problems are you solving with the ...