Braze Reviews in April 2025: User Ratings, Pros & Cons

Highly recommend

What do you like best? Once we launched our first campaign through Braze, we haven't stopped. It's super easy to get campaigns up and running, set conversion goals, and measure impact. You can communicate with your customers across email, push, in-app, and content card integrations. If you're looking for a customer engagement platform for your app, I'd suggest considering them as a partner. On top of the tool itself, we've found our reps to be fantastic -- always helping us figure out ...

Data Friendly

What do you like best? Braze has been one of the most pleasant ESPs to use. Extracting and importing data is very smooth and the team is very reactive when building new metrics into reporting. What do you dislike? Deferral rates are a metric that you have to pay extra for but our customer support rep was nice enough to tell us initially. Recommendations to others considering the product: Consider how you want to communicate with your users and how you plan to setup these ...

Great CRM for Push, Email and Segmentation

What do you like best? Integrations with tools to enable automation of personalized campaigns. What do you dislike? They do not have good measurement capabilities and expect you to outsource it to another platform, but do provide integrations to help. What problems are you solving with the product? What benefits have you realized? Personalization Automation Increase CTRs

Tooling integrations are great, but need to target more granular audiences

What do you like best? Support at Braze is phenomenal at getting into the weeds of debugging issues and stepping into the shoes of our implementation. What do you dislike? There are a few drawbacks we face due to our company's technical implementation of Braze that prevent us from relying on Braze native assets and documentation to educate the company on how to effectively leverage the tool. Apart from the limitations tied to our technical implementation of Braze, we also ...

Don't just engage customer, connect

What do you like best? Braze enables us to connect with customers directly in-app or on email at the most opportune points and time in their journey based off of usage data and behaviors. And their canvas allows us to plan, visualize and orchestrate the customer experience from beginning to end. What do you dislike? While Braze can optimize the message medium based on performance, we don't use a lot of the existing capabilities and channels, and need additional tech build outs and ...

Braze proves to be a powerful tool after using for a year

What do you like best? Using Braze as our "go-to" tool for nurturing based on behavioral data has been a valuable addition to our marketing "tool-kit". While it takes more work upfront to instrument out offerings and analyze the data needed to support out use cases, the benefits far outweigh the investment. Well timed, in context (in -app messages), and clear messaging using Braze produces the results we are looking for. What do you dislike? Some of the features and limitations are ...

Great one-stop shop but difficult to adopt in large company

What do you like best? Braze is good at managing multiple campaigns simultaneously. It is easy to draft, start, stop, modify, restart, and archive campaigns — the interface is attractive and the campaign creation/management process is pretty intuitive. Collaboration is a strong feature although the dashboard can get messy when a large company holds a single account for dozens of different campaigns. Targeting options are very sophisticated. Braze uses both event and analytics data ...

Easy to manage CRM system

What do you like best? It’s really easy to create CRM campaigns What do you dislike? Integration with third party platforms is quite straight forward What problems are you solving with the product? What benefits have you realized? Moving towards a more audience centric marketing plan

Good way to reach customers

What do you like best? There's a lot of flexibility with communicating messages to customers. What do you dislike? They analytics and reporting functions could use improvement. What problems are you solving with the product? What benefits have you realized? More flexibility with creatively communicating messages to customers.

Braze for email and marketing analytics

What do you like best? Braze has email, inapp pop-ups, push notifications, and streamlined "paths" called canvases which make the platform very comprehensive and good for medium to enterprise businesses. What do you dislike? There are little quirks that can get annoying, like it won't let you move from step to step while editing a campaign (you have to click through one by one to get through to the final one. Recommendations to others considering the product: Don't be ...