Braze Reviews in April 2025: User Ratings, Pros & Cons

Super Powerful

What do you like best? There is no limit to what Braze can do. When building campaigns I am always able to think outside the box and develop a powerful strategy thanks to their segmenting and filtering capabilities. What do you dislike? Learning curve. There is so much to do and understand about Braze that it takes a little bit to get warmed up to the platform. What problems are you solving with the product? What benefits have you realized? Braze allows us to maximize our ...

Braze - In App and eMail Messaging

What do you like best? Has a powerful and native integration with the segment. Seamlessly identify events and milestones to interact with clients through email or in-app messages. What do you dislike? Not that I dislike but I see as an opportunity. More flexibility to scale to big organizations (e.g. product codes and families). What problems are you solving with the product? What benefits have you realized? Data without use has no purpose. Braze is helping us create ...

Great platform and user friendly

What do you like best? Having worked with many campaign management tools, Braze is by far the superior in terms of useability. The user interface is built with the end user in mind meaning that users of any background are capable of building and managing campaigns. I have used Braze for over 4 years, and quite a lot of work goes into product development based on real life use cases which results in always new and improving ways to engage with our audience. What do you dislike? ...

Powerful and User Friendly

What do you like best? Seamless integration with the rest of our Growth tool stack. Easy to use UI. Excellent support. Braze has a strong mission and is putting out features to back that up. What do you dislike? The search function can be finicky at times, but overall does not impede work. Braze is, however, lacking some of our advanced audience segmentation needs. What problems are you solving with the product? What benefits have you realized? We are using Segment ...

Powerful platform with great capabilities!

What do you like best? Braze platform offers a lot in terms of capabilities for marketers who are looking to grow their push and in-app notifications channel. You can start from building simple push campaigns and go to much more complicated journeys where each step is based on a particular action or activity that a user takes. The interface is pretty intuitive and there are a lot of in depth training documents and materials which help a lot when you are just learning the platform. ...

Most user-friendly ESP

What do you like best? Braze has a very user-friendly interface, and makes templating, segmenting and campaign setup much easier to navigate than any other ESP I've used (and I've used almost all of them). The conversion tracking is also superior to any other marketing automation platform - it's configured for an e-commerce use case. The Braze onboarding process is very thorough and the team has been available to answer any/all questions we've had in the early implementation/integration ...

Experience with Braze

What do you like best? Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap. What do you dislike? Braze's reporting function is still a work in progress. It's getting better but ...

Great Product + Helpful Team

What do you like best? I've worked with ESPs in the past where it's impossible to reach a rep, or the reps aren't particularly helpful. Everyone I've worked with at Braze has been easily reachable and always ready to answer a question. What do you dislike? There are a few UI improvements I'd like to see. Searching for a campaign is difficult, and it's not possible to delete a campaign. Recommendations to others considering the product: There is a TON of stuff you can do once ...

Amazing product (and the people are great, too!)

What do you like best? As a product, Braze is extremely intuitive — it's easy to figure out how to do what you need to do (and even if you can't find it, all of their learning resources are very well done). The platform is very robust, so it's easy to execute campaigns efficiently and as imagined. We used to send all of our marketing comms from an in-house tool, so upgrading to Braze has been a dream. But the best part is the customer support — the team answers every question we ...

Amazing service with amazing customer support

What do you like best? The tool is incredibly easy to use, instinctive but the customer support you receive is what impresses me the most. I always get the help I need. What do you dislike? I cannot say that I dislike anything about Braze. It's saved me so much time and frustration from previous tools we had in the past. What problems are you solving with the product? What benefits have you realized? Time-saving. Efficiency. Reporting is so much easier. A/B testing is also great.