Braze Reviews in April 2025: User Ratings, Pros & Cons

Amazing customer success/engagement

What do you like best? Smart team who puts focus on customer engagement, ensuring clients can find success through guided brainstorm and implementation sessions. Reliable tools for 360 CX. What do you dislike? Too many clicks in the Braze dashboard to send quick push notifications; more streamlined analytics dashboard. What problems are you solving with the product? What benefits have you realized? User engagement and retention.

Marketing Manager

What do you like best? Braze made it possible for my team to consolidate a multitude of different marketing tools all under one roof. Having legacy communications firing from Marketo, Mandrill, Mailchimp, Intercom, and Localytics, I was able to completely migrate those communications to Braze and have them all work together. While the product itself is stellar, what makes Braze world-class is the support that comes with it. I've never worked with a team that is so involved in making ...

Amazing Product

What do you like best? Really diverse range of products that have helped our department grow and be able to make data-based decisions. There's no limit to what you can do with Braze and it's been a really important instrumental tool for measuring engagement and retention. Really helpful team that is dedicated to helping companies grow! What do you dislike? With such a large ecosystem, it can take a bit of time to understand each product fully and be able to use each tool to the ...

Braze - Product manager review

What do you like best? Braze functionality custom properties for customers profile is great. Braze event trigger is also good. What do you dislike? A/B testing has to start from the beginning. There is no way to A/B test at certain step. Recommendations to others considering the product: Great tool. need strong in house development, marketing resources to continue optimize every day. What problems are you solving with the product? What benefits have you realized? ...

Would 100% Recommend

What do you like best? Braze is extremely user friendly. It has a great combination of extensive capabilities while having a user friendly experience. What do you dislike? I wish it had template options while building emails. I wish I could save certain blocks when editing in html. What problems are you solving with the product? What benefits have you realized? It really helps us communicate different messages to unique users based on different attributes.

Great product with a great team

What do you like best? -User friendly: If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool. -Tooling, Products, and Features: Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place. If there is ever a product ...

A great tool for ecrm

What do you like best? I love that this service could directly connect with our data warehouse in order to create custom segments that are unique to us. What do you dislike? I havent found anything I dislike, aside from the work and time commitment in getting Btaze fully rolled out What problems are you solving with the product? What benefits have you realized? We have been able to create an ecrm lifecycles campaign that touches customers throughout different parts of their ...

Amazing tool!

What do you like best? Braze is a super helpful tool. It helped me to create lots of segmentations and give the best experience for all of the different types of users that we have. The good thing it's that you can use the platform to increase almost every metric related to the user life cycle - activation, engagement, conversion, reactivation etc. What do you dislike? I think it would be nice to have even more automated things. For example, we cannot automate newsfeed cards right ...

Been using Braze for about a year to launch in-app and email campaigns

What do you like best? I like that you have control over when and where within the product you want to deliver your campaigns to depending on how granular your product instrumentations are. What do you dislike? If you don't have a solid understanding of your own product's instrumentations and how Braze data works with Segment and your own instrumentations, it will be confusing to navigate the tool initially and how to maximize the effectiveness of Braze's functions. What ...

A modern platform and top-notch support

What do you like best? Braze has been an amazing partner for our organization as we have worked to mature our product retention strategies and efforts. They are proactive in offering solutions and in helping us to solve problems, when they do arise. They have provided us with a very personal experience which was quite a contrast from processes that felt very bureaucratic with Responsys in the past. They continue to evolve and improve the range of marketing solutions that they offer ...