Braze Reviews in April 2025: User Ratings, Pros & Cons

Supportive team coupled with strong product

What do you like best? —Support when needed, the team is always there to assist in building out campaigns and canvases from ideation to implementation. The team is always accessible and responds quickly. —Ability to build out custom attributes for even more personalization. —Flexibility to send messaging in various forms to communicate effectively to users —Online LAB courses are great resources and easily accessible for beginners. What do you dislike? I haven’t found ...

Braze is Wonderful

What do you like best? Braze is incredibly versatile and has some of the most dedicated representatives I've ever worked with. They are always willing to help you figure out issues, and connect you with engineers when you need more advanced questions answered. Moreover, their system is built in such a versatile away that it allows marketers to do virtually whatever they want. What do you dislike? I wish that the Braze segmentation loaded a bit faster—sometimes it's easier to ...

Extremely useful tool with a great support team.

What do you like best? That you can personalize and launch messages/campaigns in several channels (i.e. push, in-app, email..) . You can have multiple campaigns going on at once and stay organized using available tools. As a newer user to Braze I cannot say enough about how great the team is. Very responsive and helpful! Last but not least, the help section with its tutorial videos & lessons make it so much easier for a new user to get going. What do you dislike? I wish it was ...

Braze for Me!

What do you like best? The continuity of the user journey and how I'm able to connect with a wide variety of clients. What do you dislike? Sometimes confusing and tough to figure out What problems are you solving with the product? What benefits have you realized? Getting users to deposit in creative ways.

Friendly and easily accessible service

What do you like best? Our CSM and client support team......... What do you dislike? Reporting can sometimes be iffy......... Recommendations to others considering the product: Make sure they have all functionalities you're looking for! What problems are you solving with the product? What benefits have you realized? We are able to personalize our emails using custom attributes and other custom fields. The team works closely with us to improve our email and app ...

Intuitive interface and great support from the team

What do you like best? - Interface is easy to navigate - Segments are easy to build/download - Canvases are easy to set up - Helpful tool to find information and tailor messages towards our customers with the integration of data from our internal systems What do you dislike? - Have had a few bugs where emails did not deploy correctly/on time What problems are you solving with the product? What benefits have you realized? - Segmentation - more reliable than some of ...

Braze Review

What do you like best? Braze is incredibly easy and efficient to navigate. What do you dislike? I have not experienced anything I dislike about braze at this moment. What problems are you solving with the product? What benefits have you realized? Braze has made it easier to meet the consumer where they are.

Possibilities are endless

What do you like best? - User-friendly. It is easy to see and edit all the automated canvas journeys we have running, as well as all of our campaigns. When using it for the first few weeks, I quickly found it fairly simple and straightforward to use. I also think it's great when it comes to managing multiple campaigns at the same time. - Online LAB courses The online videos and courses are really helpful, especially when it came to using the tool at the beginning stages. I ...

Push, Email, In-app, Personalization, Geolocation all in one platform

What do you like best? The canvas feature allow for a very seamless set up for user journeys and the interface is user friendly. I love that we can intertwine push, in-app and email all within a canvas. This allows us to message our users in the channels they find most valuable. The support team at Braze has been incredible helpful and useful. The success managers are not only a great source for strategy, but they also have valuable technical skills to help push projects along. This ...

Braze Review

What do you like best? I like that I can duplicate email campaigns in order to efficiently make new ones instead of starting from scratch. What do you dislike? It would be nice if braze had a spam test option as they don’t have this Recommendations to others considering the product: Great tool to use if you need to create emails and push notifications efficiently What problems are you solving with the product? What benefits have you realized? I am creating email ...