8.6
Spot Score
Drive conversions with data-driven automation.
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Braze offers custom pricing plan
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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PD
Parker D
08/12/20
100rcent efficiency in your marketing campaigns with braze
What do you like best? in our organization we have been using Braze for some time for our email marketing we have been using braze to create and send emails very easily in multiple campaigns with information about promotions and newsletters of our organization and thus be able to create and manage messages for everyone our customers and subscribers with personalized content Braze has provided us with a modern platform for email and mobile marketing, it has also benefited us from its ...
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LL
Laurie L
05/11/20
Braze proves to be a powerful tool after using for a year
TS
Tim S
04/14/20
A Necessary User Engagement 🙌
What do you like best? The canvas feature is great for creating an automated flow of notifications for a cohort of users. It's simple and effective for engaging with your users. What do you dislike? There have been times where features that cause complications have been enabled that I do not remember enabling. This is a rare occurrence. What problems are you solving with the product? What benefits have you realized? User engagement and retention. Our Growth team has seen a ...
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AI
Administrator in Music
04/03/20
Very user friendly and great support team
What do you like best? Braze is very user friendly and has a support team that are always super helpful. Besides being happy with the overall platform, Braze LAB is super useful. There are so many possibilities within Braze for user engagement and it has opened up a whole new world of opportunities for testing new strategies and communication. What do you dislike? It can be a bit difficult to search within segments and campaigns What problems are you solving with the product? ...
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RM
Rogerio M
04/02/20
Poweful Tool
What do you like best? - The possibility to use multi-channel messaging in a single campaign set-up. - Endless possibilities for template customizations. - The Customer Support is awesome. What do you dislike? It's more a frustration than a dislike: It's not possible to bulk import multiple custom attributes into an audience, usually i need to insert them 1 by 1. Recommendations to others considering the product: If your CRM platform is giving you headache, i ...
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PC
Piotr C
04/02/20
Engaging users at it's best
What do you like best? #Platfom Overall the platform gets easy to use when you are using it daily. There is a lot of possibilites to engage users with tools inside and your creativity is the only roadblock here :) #BrazeLabs Great to have a library where you can be sent to gain new knowledge and train yourself. Even just a little time a day of read can help you build greater Retention journeys. #Support That's a key benefit in working with Braze. You can always count on ...
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UI
User in Music
04/01/20
Great CRM Tool!
What do you like best? Braze is really easy to build campaigns in. When you are stuck they have LAB courses you can take to help acclimate you to the platform and their support team is very responsive. What do you dislike? This is more a word to the wise, but when setting up Braze make sure you have all the feeds in as soon as possible. This way you can start to test out all the different capabilities. What problems are you solving with the product? What benefits have you ...
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UI
User in Gambling & Casinos
03/25/20
Braze Review
What do you like best? Really enjoy using all of the segmentation features. In the sports betting industry it's very important to send out campaigns to granular segments and Braze allows us to do just that. What do you dislike? Not the biggest fan of reporting tools braze currently has. Would love for Braze to launch an onsite Analytics dashboard vs one off reporting. What problems are you solving with the product? What benefits have you realized? I use braze mostly for ...
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UI
User in Gambling & Casinos
03/25/20
Solid Customer Engagement Platform
What do you like best? Product is always improving and our customer success manager is always interested in our feedback, plus letting us know about product roadmap items. Once you wrap your head around canvas it is a great tool and really makes you think about the possibilities around customer user journeys. What do you dislike? The search function is pretty much useless if you have canvas/campaigns that have similar names. This is probably my biggest problem with Braze at the ...
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UI
User in Health, Wellness and Fitness
03/05/20
I would highly recommend Braze as an ESP.
What do you like best? Braze is intuitive. The steps to setting up and deploying an email are simple and straight forward so that I am able to focus more so on strategy as a marketer and less time (frustratingly) setting up campaigns. What do you dislike? Push open data is overstated and misleading under campaign details because it is calculating open rate off of influenced opens (meaning they are counting an open even if someone closes out of it). What problems are you solving ...
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