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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 331-340 out of 436

NL

Nina L

10/14/21

5 out of 5

"Braze always has your back!"

What do you like best about Braze? I can't put enough emphasis on how helpful the Braze support team has been throughout my journey to learn Braze. Each time I've reach out with questions they've been fast to reply, polite and very professional in how they've approached my questions. Through my interactions with these amazing people I've learned how to self-diagnos many of the complex events I encounter when attempting to build a sofisticated canvas. My biggest thanks to the support team ...

Read more

NL

Nina L

10/14/21

5 out of 5

"Braze always has your back!"

What do you like best about Braze? I can't put enough emphasis on how helpful the Braze support team has been throughout my journey to learn Braze. Each time I've reach out with questions they've been fast to reply, polite and very professional in how they've approached my questions. Through my interactions with these amazing people I've learned how to self-diagnos many of the complex events I encounter when attempting to build a sofisticated canvas. My biggest thanks to the support team ...

Read more

AU

Anonymous User

09/29/21

5 out of 5

"Most intuitive CRM platform out there!"

What do you like best about Braze? - Segmentation capabilities - Intuitive reporting & messaging capabilities

AU

Anonymous User

09/29/21

5 out of 5

"Fantastic flexible, multi-channel CRM platform"

What do you like best about Braze? - All possible channels, all in one tool - Sophisticated platform with multiple tools for multivariate testing, intelligent selection etc

AU

Anonymous User

09/29/21

5 out of 5

"Most intuitive CRM platform out there!"

What do you like best about Braze? - Segmentation capabilities - Intuitive reporting & messaging capabilities

AU

Anonymous User

09/29/21

5 out of 5

"Fantastic flexible, multi-channel CRM platform"

What do you like best about Braze? - All possible channels, all in one tool - Sophisticated platform with multiple tools for multivariate testing, intelligent selection etc

PK

Peter K

09/21/21

5 out of 5

"Great onboarding support"

What do you like best about Braze? Braze provided excellent support to Mode to get us up and running on their excellent platform, looking forward to getting all the elements on offer fully operational to delight our customers.

PK

Peter K

09/21/21

5 out of 5

"Great onboarding support"

What do you like best about Braze? Braze provided excellent support to Mode to get us up and running on their excellent platform, looking forward to getting all the elements on offer fully operational to delight our customers.

KG

Karan G

09/03/21

5 out of 5

"Superior multi-channel orchestration platform for engaging customers at scale"

What do you like best about Braze? It is by far one of the most sophisticated and comprehensive platforms for orchestrating multiple customer engagement channels at scale. Build over an easy orchestration and A/B testing framework, it is a must-have for any organisation with multiple customer touchpoints and CRM channels.

KG

Karan G

09/03/21

5 out of 5

"Superior multi-channel orchestration platform for engaging customers at scale"

What do you like best about Braze? It is by far one of the most sophisticated and comprehensive platforms for orchestrating multiple customer engagement channels at scale. Build over an easy orchestration and A/B testing framework, it is a must-have for any organisation with multiple customer touchpoints and CRM channels.