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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 321-330 out of 436

AU

Anonymous User

12/01/21

5 out of 5

"Support from customer success teams is attentive and enthusiastic."

What do you like best about Braze? Lots of out-of-the-box features. Fantastic learning tools and guides.

AU

Anonymous User

12/01/21

5 out of 5

"Support from customer success teams is attentive and enthusiastic."

What do you like best about Braze? Lots of out-of-the-box features. Fantastic learning tools and guides.

AU

Anonymous User

11/17/21

5 out of 5

"1 year with Braze"

What do you like best about Braze? Overall UX, Braze support - success team, functionalities & unlimited marketing opportunities incl. mix of communication channels.

AU

Anonymous User

11/17/21

5 out of 5

"1 year with Braze"

What do you like best about Braze? Overall UX, Braze support - success team, functionalities & unlimited marketing opportunities incl. mix of communication channels.

DM

David M

11/10/21

5 out of 5

"Braze is one of the best marketing automation tool I've never used"

What do you like best about Braze? It is a very easy tool for the team and lets us enable the full end-to-end campaign cycle across all owned channels. They are making continuous innovations and updates.

DM

David M

11/10/21

5 out of 5

"Braze is one of the best marketing automation tool I've never used"

What do you like best about Braze? It is a very easy tool for the team and lets us enable the full end-to-end campaign cycle across all owned channels. They are making continuous innovations and updates.

AU

Anonymous User

10/19/21

5 out of 5

"The all encompassing CRM tool"

What do you like best about Braze? Braze allows you to speak to your users at any point during their lifecycle through all types of messaging with a high level of personalization

JO

John O

10/19/21

5 out of 5

"Braze helps Brevity launch MVP"

What do you like best about Braze? Braze allows us to maximize our engagement with travelers while our company grows What do you dislike about Braze?

JO

John O

10/19/21

5 out of 5

"Braze helps Brevity launch MVP"

What do you like best about Braze? Braze allows us to maximize our engagement with travelers while our company grows What do you dislike about Braze?

AU

Anonymous User

10/19/21

5 out of 5

"The all encompassing CRM tool"

What do you like best about Braze? Braze allows you to speak to your users at any point during their lifecycle through all types of messaging with a high level of personalization