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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 311-320 out of 436

AU

Anonymous User

01/18/22

5 out of 5

"Game-changer for boosting engagement & retention"

What do you like best about Braze? Braze has been a game-changer for helping us boost app usage and overall engagement. Some of my favorite things about the Braze platform include:

AU

Anonymous User

01/14/22

5 out of 5

"Powerful and intuitive tool. Large library of documentation and learning labs which helps new hires."

What do you like best about Braze? Ease of use and consistent improvements. What do you dislike about Braze?

MW

Marzena W

01/14/22

5 out of 5

"Excellent support, timely replies, nicely thought through software"

What do you like best about Braze? I enjoy dealing with the support team. they are polite, knowledgeable and get back to be quickly, even for issues with low priority. I also like working with Braze, it makes the CRM creation process fun and engaging.

AU

Anonymous User

01/13/22

5 out of 5

"Great CRM tool, great service"

What do you like best about Braze? How user-friendly it is. Even if you don't have a technical background, you can engage with your users through different channels. Braze keeps improving the product, adding more and more capabilities. It has excellent Customer Service ready to jump and help.

AF

Alicia F

01/13/22

5 out of 5

"Wonderful product & amazing support team"

What do you like best about Braze? I love the extensive functionality Braze offers for mobile and web users. The ability to in-app, in-browser message has been such a game changer for us for communicating to our end users.

AU

Anonymous User

01/12/22

5 out of 5

"The best tool and team for the job!"

What do you like best about Braze? As someone who is new to the industry, I found the customer support to be excellent, as well as the breadth of supporting documents. It helped make the transition to this world of CRM extremely smooth. The diversity of tools available to engage with your audience is also amazing as it allows the team to communicate using multichannel messaging strategies which is vital in my industry.

MM

Michaelle M

01/09/22

5 out of 5

"Smooth and easy to handle tool."

What do you like best about Braze? In this tool, you can develop from scratch a lot of great strategies. I love Braze as a tool and brand; I feel entirely identify with his mission to make things easy and efficient.

VB

Vinicius B

01/04/22

5 out of 5

"The Best CRM platform for Mobile Applications"

What do you like best about Braze? Braze has all the essential resources that Marketing and Product teams need for a quick, easy, and professional user engagement and conversion. Once all the technical setup is done, it becomes an amazing tool for segmentation, automation, and testing. Product Managers and Marketing professionals will be entirely independent of any Data Analysts or Developers for a best in class app communication. Furthermore, it enables powerful and easy tests through ...

Read more

AU

Anonymous User

12/10/21

5 out of 5

"Braze is one of the most flexible tools for user engagement that I have worked with"

What do you like best about Braze? Canvas is the most helpful tool for creating a multistep, cohesive user journey What do you dislike about Braze?

FI

Felipe I

12/02/21

5 out of 5

"Braze elevated the CRM of our companie to another level"

What do you like best about Braze? The segmentation of the public is straightforward, the creation of campaigns and canvases is very intuitive and the design of reports is handy to make fundamental analyses. Having braze in my company helped me a lot in my day-to-day work routine.