8.6
Spot Score
Drive conversions with data-driven automation.
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Braze offers custom pricing plan
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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AU
Anonymous User
02/23/22
"Customer Support is always so helpful!"
What do you like best about Braze? The documentation around Braze is very thorough and informative. Whenever there is some piece of the Currents data tables that doesn't make sense to me, I know the Braze reps are there to support any of my questions! Every Braze rep that I've spoken with has always been so helpful.
AU
Anonymous User
02/23/22
"Easy UX and Great Cross Channel Automation Platform"
What do you like best about Braze? Braze is a flexible omnichannel marketing automation platform with a very easy and intuitive UX. The platform helps create behavioral 1:1 programs and also 1:many ones based on ad-hoc insights requests too. Overall, it's a customer journey martech product tool that is very customer-oriented.
JC
Jh C
02/17/22
"Braze is amazing"
What do you like best about Braze? I like the different tools of Braze for developers and the integration with other apps; it is easy; it also helps to build customer loyalty, which gives it a unique touch so that we can integrate personalized messages to customers.
AU
Anonymous User
02/15/22
"User Friendly!"
What do you like best about Braze? I like how user-friendly Braze is and the training resources they offer. What do you dislike about Braze?
HP
Henry P
02/15/22
"Braze makes building a customer engagement strategy easy"
What do you like best about Braze? Braze has an excellent user interface, making building out email series and campaigns extremely easy. What do you dislike about Braze?
AU
Anonymous User
02/15/22
"Complex omni channel CRM campaigns with little to no technical experience required"
What do you like best about Braze? Simplicity of sending a trigger based communication with a simple user firendly interface. I can trigger a camapign when a user performs an action without having to get a developer or a speciailist involved. I can also integrated external APIs via connected content without any special talent or resources.
AS
Arick S
02/01/22
"Braze has been a great platform to start off!"
What do you like best about Braze? Braze has been a great platform to start off with as we update our digital and marketing platforms. Specifically, the canvas creation will benefit our team.
AU
Anonymous User
01/27/22
"Great simple to use CRM tool. Great support team that is always ready to help"
What do you like best about Braze? Easy to navigate. Very intuitive design. Ability to create complex segments and do A/B tests. Lastly, the great support team behind it who always had answers or alternative solutions.
IL
Itay L
01/25/22
"A robust and agile automation platform, that is designed for ease of use and success"
What do you like best about Braze? When it comes to usability and marketing\retention needs, Braze can do (almost) anything! Segmenting, tagging, monitoring and getting quick insights
AU
Anonymous User
01/19/22
"Infinite possibilites"
What do you like best about Braze? What I like the most about Braze is the infinite range of possibilities it provides thanks to its data fields. Personalization is now key for success and Braze provides all the elements to enrich your campaigns and tailor them according to the user's needs and specificities.
