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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 271-280 out of 436

CD

Camila D

06/21/22

5 out of 5

"Braze offers you a complete experience"

What do you like best about Braze? In my opinion, it's really easy to learn and build things on the platform. Also, I think one of the things that make Braze stand out from the competition is that they are always improving their service.

AU

Anonymous User

06/17/22

5 out of 5

"User-friendly interface that offers a lot of flexibility"

What do you like best about Braze? Canvases allows you to easily build and test journeys What do you dislike about Braze?

AU

Anonymous User

06/15/22

5 out of 5

"Braze makes things easier and saves time."

What do you like best about Braze? I can see all of the user's information in one place, as opposed to our old way, which required searching in multiple areas to find one answer.

AU

Anonymous User

06/15/22

5 out of 5

"Braze is amazing"

What do you like best about Braze? Usability and campaings set up + deployment What do you dislike about Braze?

JP

Juan Pablo M

06/10/22

5 out of 5

"The amount of things you can do, is amazing"

What do you like best about Braze? Canvas for sure. You can do a lot with it What do you dislike about Braze?

NP

Nisarg P

05/24/22

5 out of 5

"Best CRM around"

What do you like best about Braze? Intuitive UI makes it easy for marketers and engineers alike to work in the platform. Omnichannel coordination is second to none. This allows us to be able to interact with a customer on multiple pivot points in the customer's journey.

PI

Pedro I

05/19/22

5 out of 5

"Intuitive and very powerful"

What do you like best about Braze? Easy to personalise communications and fastly evolving tool, constantly adapting to new trends. What do you dislike about Braze?

VV

Veronica V

05/06/22

5 out of 5

"Excellent tool!"

What do you like best about Braze? Braze will let you be super specific about targeting your audience, select conversion events and select segmented campaigns to measure different results.

KB

Kyle B

05/05/22

5 out of 5

"A Reliable Partner in Push, SMS, Email and More"

What do you like best about Braze? The best thing about Braze is their reliability. You do not need to worry about things breaking or messages not sending. Their reporting is accurate so you can trust that you're getting the best data to make decisions with.

SC

Stuart C

05/04/22

5 out of 5

"Hugely scalable, always evolving, omni-channel, comprehensive marketing platform"

What do you like best about Braze? Powerful, cutting edge system with a logical approach, intuitive design, very adaptive/customisable, ease to integrate 3rd parties and build/deploy campaigns/canvas. Great tools: Liquid, webhooks, content blocks, connected content, segments etc. Amazing feedback process, always evolving and improving current/releasing new features.