8.6
Spot Score
Drive conversions with data-driven automation.
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Braze offers custom pricing plan
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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AU
Anonymous User
09/13/22
"The best customer engagement out there for app based businesses"
What do you like best about Braze? Braze integrates easily with our mobile apps and allows us to have data about all the actions within the apps and the ability to turn those into actionable actions - segmentation, targeting, and exports.
CB
Catherine B
08/31/22
"Braze offers an amazing customer service"
What do you like best about Braze? Step-by-step onboarding with Nicole and recurrent meetings with Julia and technical support = customer services What do you dislike about Braze?
GF
Gianna F
08/16/22
"Great tool for cross-channel marketing with deep personalization capabilities"
What do you like best about Braze? - Supports key marketing channels: email, SMS, push notifications, in-app notifications, web notifications, and more - Great segmentation capabilities that allow for complex personalization
AU
Anonymous User
08/04/22
"Easy to use while offering insightful data"
What do you like best about Braze? Canvas - User journey communications based on activity, actions or inactions by customers. What do you dislike about Braze?
AU
Anonymous User
07/29/22
"My experience using braze as a beginner has been super easy and straight forward"
What do you like best about Braze? It makes building and publishing campaigns very easy! What do you dislike about Braze?
MH
Meghan H
07/27/22
"Best in Class CRM Platform and Outstanding Support"
What do you like best about Braze? User-friendly interface: The Braze UI is very user-friendly, making setting up even the most complex customer journeys a breeze. Other departments in the organization love the tool and are able to easily navigate the dashboard.
AU
Anonymous User
07/26/22
"High touch account management and innovative partnership"
What do you like best about Braze? Our account team from the onboarding team to our account management team is always willing to think outside the box with us to achieve efficiencies and increase the impact of our marketing initiatives. Additionally, the advanced technology within the Braze platform has allowed us to automate some of our more manual processes allowing us more time to focus on new strategy.
RM
Ralph M
07/21/22
"The only CRM that I recommend"
What do you like best about Braze? - This platform is very intuitive and easy to use. - One platform for most of our messaging needs: Push, In-App, Email, and SMS.
AW
Andrew W
07/20/22
"Praise for Braze"
What do you like best about Braze? It's a very beginner-friendly platform that scales well for power users. I feel like anyone of any skill level could grasp the tool very easily. I have worked with other tools in the past that are very convoluted and difficult to navigate through in a way that facilitates efficient work.
AU
Anonymous User
07/18/22
"Braze has helped our marketing team reach thousands of inactive members every day."
What do you like best about Braze? I love that Braze is such an easy tool for collaboration with product and marketing. We are able to reach a full member funnel through braze with many different types of touchpoints (emails, texts, app pushes, app pop ups, etc). We can enroll new members, get them set up for success in the first 30 days, and then bring them back when they become inactive.
