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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 231-240 out of 436

SA

Shahad A

10/10/22

5 out of 5

"2 years of continuous growth."

What do you like best about Braze? I've used braze for 2+ years; they're constantly innovating and creating new features that help us out in very specific ways.

AU

Anonymous User

09/22/22

5 out of 5

"Braze is a CRM tool which helps you to operate campaigns so easily and analyze campaign data"

What do you like best about Braze? It has a very easy and intuitive UI and realtime synchronizing data system. What do you dislike about Braze?

SR

Sri R

09/21/22

5 out of 5

"Next generation CRM tool"

What do you like best about Braze? Push notification Features, Tech and customer support What do you dislike about Braze?

AU

Anonymous User

09/20/22

5 out of 5

"It is easy to use and very clear. It has enabled me to easily communicate with customers"

What do you like best about Braze? The testing function. I can send the intended communication to my team and keep them in the loop. The canvas feature is also another favorite feature.

LT

Logan T

09/19/22

5 out of 5

"Braze should be a need, not a want at companies that want to successfully market to their consumers"

What do you like best about Braze? Braze allows our team to operate smoothly by automating push notifications, in-app messages, and emails. My favorite thing we have set up so far is our abandoned cart push notifications that include which merchant they started a checkout at!

AU

Anonymous User

09/16/22

5 out of 5

"Braze is a world-class CRM for many types of companies"

What do you like best about Braze? I like the easy interface and the advanced personalization. I have used the personalization tools to create a variety of campaigns — from personalization based on purchase history to their name to their account-type. It's really nice to have a platform that makes it easy to create campaigns that are engaging for your users. I also love that Braze comes out with new features often.

MM

Matthew M

09/15/22

5 out of 5

"Overall the best experience I've had with a CRM system"

What do you like best about Braze? From their approach to mobile integration with SDK/API to their state-of-the-art Canvas Flow, Braze is the best-in-class one-stop shop for your customer engagement needs.

BB

Bruno B

09/15/22

5 out of 5

"An easy to use and very effective CRM tool"

What do you like best about Braze? Braze's UX makes the daily life of a CRM manager easy. Dashboards and quick reports save us a lot of time. What do you dislike about Braze?

JF

Jared F

09/15/22

5 out of 5

"iHeart + Braze = Results!"

What do you like best about Braze? Their innovative approach to connecting our marketing with our users. Consistently observing our product marketing and keeping us on the forefront of marketing with unique concepts

AE

Abdelrahman E

09/15/22

5 out of 5

"Best CRM solution in the market"

What do you like best about Braze? Braze is easy to use to execute push notifications. It allowed us to have a proper CRM system in place. What do you dislike about Braze?