8.6
Spot Score
Drive conversions with data-driven automation.
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Braze offers custom pricing plan
Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more
User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.
Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.
Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.
Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.
Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.
Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.
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AU
Anonymous User
11/02/22
"Very Intuitive Email Marketing Platform!"
What do you like best about Braze? Braze is a very easy-to-use email marketing system. You can create emails from scratch or use one of their templates. It's very easy to create segments, import and export lists, create workflows and pull reporting. If you ever get stuck on something they have an expansive resource library.
CL
Clarisse L
11/02/22
"Comparing to bigger competitors on the market, Braze is an both a intuitive and powerful tool."
What do you like best about Braze? We can rely on our CSM and a very efficient support team for any questions. What do you dislike about Braze?
DA
Daniel A
11/02/22
"Great engagement tool"
What do you like best about Braze? the streamlined campaign creation process and the swift customer success team What do you dislike about Braze?
AB
Allison B
11/01/22
"They're not kidding - you can start small and go big with Braze"
What do you like best about Braze? Braze is a very full-featured platform, but you can get started relatively quickly - and you don't need to learn a ton of features that you're not ready to use yet. Really enjoy their Slack community as well.
TJ
Tia J
11/01/22
"Great experience - 10/10"
What do you like best about Braze? I love the ability to create experimental lifecycle journeys easily with the canvas features. What do you dislike about Braze?
LV
Lindsey V
10/31/22
"I've been working with different ESP's for 10+ years and Braze is by far the best I have every used"
What do you like best about Braze? A lot of ESP's are difficult to use and were built for a developer. Braze was definitely built for the marketer. They also have the best documentation if you aren't able to figure something out.
DD
Daura D
10/28/22
"Best tool for lifecycle marketing"
What do you like best about Braze? - All in one: segmentation, campaign building (both simple and complex), analysis of results - It can be as simple or as advanced as you need it to be
DT
Darren T
10/27/22
"Braze is great"
What do you like best about Braze? Extremely powerful CRM tool with multi channel support What do you dislike about Braze?
AU
Anonymous User
10/27/22
"I've used Braze in two different positions and believe it's a great CRM tool!"
What do you like best about Braze? I like the multichannel messaging and reporting capabilities. Everything from drag and drop templates and IAM messaging is also very useful!
AU
Anonymous User
10/27/22
"Braze is excellent!"
What do you like best about Braze? The dashboard feature and the customer service! What do you dislike about Braze?
