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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 201-210 out of 436

AU

Anonymous User

11/23/22

5 out of 5

"Really enjoy the available trainings and support offered by the Braze team!"

What do you like best about Braze? The online training offered, Braze Bonfire forum and the user-friendly front of the tool are really time-saving and allowing us to unlock new improvements and develop new strategies!

AU

Anonymous User

11/23/22

5 out of 5

"Really enjoy the available trainings and support offered by the Braze team!"

What do you like best about Braze? The online training offered, Braze Bonfire forum and the user-friendly front of the tool are really time-saving and allowing us to unlock new improvements and develop new strategies!

AU

Anonymous User

11/23/22

5 out of 5

"Superb platform"

What do you like best about Braze? I like how straight forward it is to use and how superb the UI looks, You guys took alot of care in making this service. What do you dislike about Braze?

AU

Anonymous User

11/23/22

5 out of 5

"Superb platform"

What do you like best about Braze? I like how straight forward it is to use and how superb the UI looks, You guys took alot of care in making this service. What do you dislike about Braze?

LH

Laura H

11/18/22

5 out of 5

"Great Platform and Dedicated Team"

What do you like best about Braze? Braze is a very advanced platform that allows for more personalization than the average ESP. It's only been a month since I started using the platform, so the many learning resources available were super helpful.

LH

Laura H

11/18/22

5 out of 5

"Great Platform and Dedicated Team"

What do you like best about Braze? Braze is a very advanced platform that allows for more personalization than the average ESP. It's only been a month since I started using the platform, so the many learning resources available were super helpful.

NM

Natasha M

11/17/22

5 out of 5

"Easy to use, intelligent system with an extremely supported service."

What do you like best about Braze? Very easy to use and the user guides / Braze lab are a great way to develop skills and find answers in your own time. What do you dislike about Braze?

VR

Vish R

11/17/22

5 out of 5

"Using Braze has enabled our teams to deliver, timely, personalized and omni-channel experiences."

What do you like best about Braze? Being able to reach customers on the channels of their preference. The level of attainable personalization and real-time capabilities.

VR

Vish R

11/17/22

5 out of 5

"Using Braze has enabled our teams to deliver, timely, personalized and omni-channel experiences."

What do you like best about Braze? Being able to reach customers on the channels of their preference. The level of attainable personalization and real-time capabilities.

NM

Natasha M

11/17/22

5 out of 5

"Easy to use, intelligent system with an extremely supported service."

What do you like best about Braze? Very easy to use and the user guides / Braze lab are a great way to develop skills and find answers in your own time. What do you dislike about Braze?