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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 191-200 out of 436

CZ

Catalina Z

11/30/22

5 out of 5

"Friendly and intuitive"

What do you like best about Braze? Support answers emails fast, and typically care to solve your problem. What do you dislike about Braze?

AU

Anonymous User

11/30/22

5 out of 5

"Amazing platform with great possibilities"

What do you like best about Braze? The canvas flow is really easy to use, the logic that we can apply, and the possibility of adding personalization with liquid. What do you dislike about Braze?

AU

Anonymous User

11/30/22

5 out of 5

"Braze is a Game-Changer for Marketing Automation"

What do you like best about Braze? Braze is incredibly powerful. It far surpasses the email and push automation tools we were using. The company's onboarding support is up there with the best I've ever experienced from a MarTech SaaS tool, which made what is a highly detailed implementation process as smooth as possible. That enabled us to get Braze up and running in time for peak season, which dramatically improved our results.

AU

Anonymous User

11/30/22

5 out of 5

"Braze builds CRM muscle in house"

What do you like best about Braze? Braze has enabled omni-channel personalisation through an intuitive tool that's enabled us to push the same communication to a customer via multiple channels in a single view.

AU

Anonymous User

11/29/22

5 out of 5

"Growing customer base"

What do you like best about Braze? Braze has a wide range of products/features that allow companies to target various people and keep them engaged as long-term customers. The customer service team is very knowledgeable and helpful in creating strategies to grow a customer base, including identifying the best features to use to maximise this.

AU

Anonymous User

11/29/22

5 out of 5

"Growing customer base"

What do you like best about Braze? Braze has a wide range of products/features that allow companies to target various people and keep them engaged as long-term customers. The customer service team is very knowledgeable and helpful in creating strategies to grow a customer base, including identifying the best features to use to maximise this.

SL

Sophia L

11/24/22

5 out of 5

"I love Braze! Best ESP I've ever used"

What do you like best about Braze? I love that Braze is always coming out with features to help the customer experience and provides a lot of learning capabilities to further my understanding of marketing and CRM.

SL

Sophia L

11/24/22

5 out of 5

"I love Braze! Best ESP I've ever used"

What do you like best about Braze? I love that Braze is always coming out with features to help the customer experience and provides a lot of learning capabilities to further my understanding of marketing and CRM.

MF

Michael F

11/24/22

5 out of 5

"Powerful and intuitive CRM tool"

What do you like best about Braze? The ability to create cross-platform campaigns What do you dislike about Braze?

MF

Michael F

11/24/22

5 out of 5

"Powerful and intuitive CRM tool"

What do you like best about Braze? The ability to create cross-platform campaigns What do you dislike about Braze?