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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 181-190 out of 436

AU

Anonymous User

12/02/22

5 out of 5

"Braze is easy and simple to use."

What do you like best about Braze? The user experience is pretty good and you're able to learn the tool fast. I like the Canvas set up and the possibilities to work with connected content and webhooks.

AU

Anonymous User

12/02/22

5 out of 5

"Professional"

What do you like best about Braze? custom attributes, multi-channel canvases, etc What do you dislike about Braze?

AU

Anonymous User

12/02/22

5 out of 5

"Loving Braze So Far"

What do you like best about Braze? Braze has been an excellent marketing tool for our team helping us deliver timely, personalized, and relevant content to clients. The UI, user experience, ability to segment, Braze's automation tools, channels, and ability to use Liquid to create logic within emails, push notifications, and in-app modals have helped me become more self-serve and a more independent marketer.

KS

Katelyn S

12/02/22

5 out of 5

"Powerful and Intuitive"

What do you like best about Braze? We just transitioned to Braze and found that it is much more intuitive, efficient and capable than our last tool. What do you dislike about Braze?

AU

Anonymous User

12/01/22

5 out of 5

"Braze is great, we use braze to communicate to our customers quickly and efficiently"

What do you like best about Braze? Braze allows us to reach individuals or a mass audience. Braze is customizable and fit well with our platform What do you dislike about Braze?

AU

Anonymous User

11/30/22

5 out of 5

"Incredibly Dynamic Platform"

What do you like best about Braze? The ease of campaign creation and canvas building in Braze is unmatched. The interface is intuitive and easy to navigate - campaign creation and scheduling tools are top-tier. Anything you can think of - Braze likely has it and has the documentation to figure it out.

AU

Anonymous User

11/30/22

5 out of 5

"Incredibly Dynamic Platform"

What do you like best about Braze? The ease of campaign creation and canvas building in Braze is unmatched. The interface is intuitive and easy to navigate - campaign creation and scheduling tools are top-tier. Anything you can think of - Braze likely has it and has the documentation to figure it out.

MF

Marianne F

11/30/22

5 out of 5

"Braze has the best customer service experience"

What do you like best about Braze? I like the support from our customer success service manager. It is both technically complete and well built for a marketer.

AU

Anonymous User

11/30/22

5 out of 5

"I highly recommend Braze!"

What do you like best about Braze? Braze stands out amongst the CRM software I have used so far. It is incredibly user-friendly! Super intuitive! What do you dislike about Braze?

AU

Anonymous User

11/30/22

5 out of 5

"Braze is a Game-Changer for Marketing Automation"

What do you like best about Braze? Braze is incredibly powerful. It far surpasses the email and push automation tools we were using. The company's onboarding support is up there with the best I've ever experienced from a MarTech SaaS tool, which made what is a highly detailed implementation process as smooth as possible. That enabled us to get Braze up and running in time for peak season, which dramatically improved our results.