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8.6

Spot Score

Braze - Marketing Automation Software

Braze Reviews in April 2025: User Ratings, Pros & Cons

Drive conversions with data-driven automation.

4.5

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Braze Reviews & Ratings

4.5

Very Good

Based on 280 ratings & 436 reviews

Rating Distribution

Excellent

(398)

Very Good

(35)

Good

(3)

Poor

(0)

Terible

(0)

Expert's Review

Braze shines as a robust and versatile customer engagement platform, earning praise across users for its user-friendliness and ability to orchestrate multi-channel marketing campaigns. The tool’s standout features include its intuitive interface, which simplifies complex tasks like audience segmentation and campaign automation, and its comprehensive Canvas tool ...Read more

Braze pros and cons

  • User-friendly interface with intuitive design, making it easy to set up campaigns and use features even for non-technical or beginner users.

  • Comprehensive multichannel capabilities including email, in-app messages, push notifications, SMS, and webhooks, enabling seamless customer engagement across touchpoints.

  • Advanced personalization options using tools like Liquid logic, content blocks, and event-driven architecture to create hyper-targeted campaigns.

  • Extensive automation capabilities and workflow flexibility, allowing the creation of complex customer journeys with ease.

  • Initial setup and onboarding may feel overwhelming for users new to CRM tools due to the richness and complexity of features.

  • Limited functionality in some areas, such as advanced customization through APIs or integrations compared to niche competitors.

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Showing 171-180 out of 436

KB

Kelsey B

12/15/22

5 out of 5

"A User-friendly platform for both strategists and operational marketers"

What do you like best about Braze? I love Braze's user-friendly features. Braze is easy to use, and I can do so much within there for someone who is not typically technical or heavily operational in skillset. I like that we can segment various campaigns in order to meet our customers where they need to be met using a modality of channels, but all within the same canvas. I love that Braze and their team members are always available to help us and make sure we have the support we need to ...

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GP

Gian P

12/15/22

5 out of 5

"Flexible"

What do you like best about Braze? Very easy to use it really helps with rider communications in my business. What do you dislike about Braze?

AU

Anonymous User

12/15/22

5 out of 5

"Outstanding software and support team which assists with achieving our goals."

What do you like best about Braze? The simplicity of the ui and ease of use allows us to stay productive while building out our email and push/in-app campaigns.

MK

Mazin K

12/14/22

5 out of 5

"Changed my Digital Marketing life"

What do you like best about Braze? Canvas flow is the single greatest feature I have under my belt as a Digital Marketing Specialist thanks to Braze What do you dislike about Braze?

AU

Anonymous User

12/11/22

5 out of 5

"The best tool for delivering personalised relevant engaging messages"

What do you like best about Braze? The overall functionality of Canva is intriguing. Also, Content Cards are helping us to deliver content on a large scale, having users enjoy what is relevant to them.

AU

Anonymous User

12/09/22

5 out of 5

"A complete and intuitive platform"

What do you like best about Braze? Braze is easy to learn, I just watched some videos in an afternoon and I was ready to use it the same day. I found very complete tutorials, and my company had templates ready for everything I needed, so it didn't have a steep learning curve at all.

SS

Sam S

12/09/22

5 out of 5

"Love Braze, easy to use and amazing functionality for creating a 1:1 marketing experience"

What do you like best about Braze? All of the segmentation tools and the ability to personalize our campaigns. What do you dislike about Braze?

AU

Anonymous User

12/08/22

5 out of 5

"My Go-To CRM platform that gives our streaming org immense messaging and targeting power"

What do you like best about Braze? The targeting abilities give us the power to reach a designated audience. What do you dislike about Braze?

KY

Katherine Y

12/05/22

5 out of 5

"Easy transition and great experience with Braze!"

What do you like best about Braze? My favorite thing about Braze is its empowerment of all team members to run a campaign from start to end. It is easy and intuitive to build audiences, pull code blocks and templates, and even preview test devices in the platform to ensure no breaks are occurring.

FA

Faustino Andrés S

12/04/22

5 out of 5

"I have had a good experience as CRM"

What do you like best about Braze? I like the reporting tool it is very user-friendly. What do you dislike about Braze?