Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Brandwatch simplifies the process of aggregating and displaying social intelligence.

What do you like best? I love how Brandwatch continues to improve and evolve almost weekly. It has become more simplified, yet robust at the same time. From analytics to Visual Intelligence Brandwatch holds the bar very high when compared to competitors in the industry. I've been active in all levels of social listening to social intelligence over the last 10 years. Having used multiple social listening technologies, Brandwatch is far superior to the others. What do you dislike? I ...

An impresive tool that's great for monitoring purposes and research.

PROS & CONS What are the best aspects of this product? I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these tools fail to rake in historical data and never offered insight in already occurring activities. But Brandwatch has gone against the grain and proved things differently compared to other tools. What aspects are problematic or could work better? There's never a ...

Design Friendly, Easy to Use

What do you like best? Its very user-friendly, and the exports you can get from it are nicely put together. There are automation features as well that are nice. Especially the ones that are not-common, as in you might care to be notified when an "Angry" post with more than 50,000 followers happens. What do you dislike? n/a - although I will say it is very close to other social listening tools. Recommendations to others considering the product: Try it out, do a week trail at ...

A great tech paired with functioning consultants.

PROS & CONS What are the best aspects of this product? Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized. What aspects are problematic or could work better? Right now, it's something Brandwatch can't control. But it'd be of big help if there's some kind of monitoring for LinkedIn. What specific problems in your company were solved by this product? Whether it's from the dashboards to social ...

Gives us limitless data pools.

PROS & CONS What are the best aspects of this product? Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear visually appealing, they fail to offer what you're actually paying them for. Brandwatch has been that tool that lets me swim around data pools. It gives me unlimited option in shaping, slicing, and showcasing data. What aspects are problematic or could work better? ...

A tool you fall in love with

What do you like best? Its interface is easy to navigate. And you can use it at surface level for quick wins or use it to get need into social listening for larger projects. It takes some time to learn where the good nuggets of information are hiding, but once you use it for a few months you become a pro. What do you dislike? The exporting limit can get annoying when you have daily needs for large companies. Recommendations to others considering the product: Its a great ...

Great Segmentation Product

PROS & CONS What are the best aspects of this product? I've seen for myself that Brandwatch can do miracles for accountants and managers, most of all because it has an amazing customer care team that knows what it is doing. I would recommend it to any team in need of audience segmentation, not just because it is fast and simple, but also because it provides analytic methods no other system can offer. I mean, you simply get to see the whole picture of how you're doing on social networks, ...

An impresive tool that's great for monitoring purposes and research.

PROS & CONS What are the best aspects of this product? I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these tools fail to rake in historical data and never offered insight in already occurring activities. But Brandwatch has gone against the grain and proved things differently compared to other tools. What aspects are problematic or could work better? There's never a ...

Know What You're Looking For

What do you like best? Clusters are the best tool to uncover themes and topics What do you dislike? The noise is really hard to remove and refining a search to be useable takes multiple steps and is time consuming Recommendations to others considering the product: There are other programs out there that are better, but are much more expensive. So decide exactly what you want to do with the software and then choose your partner. Start with use cases rather than costs so you ...

Could help with disruptive analysis, I recommend it to beginners

PROS & CONS What are the best aspects of this product? Clear and organized data, to say at least. We were for a long time looking for a tool that can pull out social info this easy, and we love the charts, graphs, and bars. It was our first time to employ a social analytics tool, and we couldn't have made a better choice - navigating Brandwatch is so easy, that it seems we've used thousands of similar programs before. What aspects are problematic or could work better? My only fear ...