Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

One of the best of the best

What do you like best? Brandwatch gives you all the tools you need to be successful in one place. There's very little that Brandwatch can't do and even then, there's a way to accomplish it on the platform. The other thing is the team itself is very good about helping analysts use the platform better. What do you dislike? The only conceivable issue might be the price? Honestly, just posting here because I need to, I don't personally have any issues. I suppose the other could be ...

Experience with Brandwatch over the last 6 months

What do you like best? I have been working extensively with Brandwatch over the last 6 months for social media monitoring and live data visualization (Vizia).. The social listening capabilities are powerful, the data pulled through is relevant and easy to digest. It's a good platform to use both for more advanced users and absolute beginners. The interface is user-friendly and setting up dashboards/queries quick and simple. It's a great way to get quick, live insights into online ...

Excellent tool, excellent service

What do you like best? I´ve used Brandwatch since 2014. Every year I compare Brandwatch with others social intelligence platforms and every year Brandwach is the best platform for our agency. For me, the best features are: 1. Easy to set up --> Is pretty easy to set up a project. It´s not necesary have advanced knowledge to set up a query. 2. Once the query is actived is really easy work with the data, specially when there are million of mentions. 3. Data Visualization ...

One Tool. Many Features. Tons of Data.

What do you like best? 1) 100+ million open public data sources; new Lexis-Nexis paid integration brings in pay-walled data. 2) Professional and detail-oriented customer success team. 3) The tools UX was redesigned and looks better than ever; new widgets are helpful, too. 4) Export functionality makes it easy to use the data outside of the tool. 5) Alerts/Signals enhances situational awareness about your data sources or segments. 6) Troubleshooting requests answered ...

Brandwatch is THE social listening tool

What do you like best? I've been using Brandwatch for nearly two years now and it's undoubtedly the best social listening tool I've ever used. Despite being the leader in this space, Brandwatch hasn't taken it's foot off the pedal - continually expanding functionalities and adding new features. It really seems like they value the feedback provided to them and use it to help shape the product. I also love how manipulatable the tool is. While many tools out there provide a handful of ...

Heavy user for 3 years

What do you like best? The openness and flexibility of the tool. You have a huge variety to build your own components. The insight examples are also a good help when approaching a new topic. The coverage of sources is huge! What do you dislike? Some metrics, like Impact are not transparent enough. In the way it is calculated you cannot compare the Twitter Impact to the Facebook Impact. Some UX things can be improved. A paid-prediction algorithm would be super nice. Social Bakers ...

Great all-around tool that's always improving

What do you like best? Brandwatch's UI is straightforward and makes onboarding relatively easy compared to some other tools. There's something for everybody when it comes to social listening & online media analysis. Brandwatch also has great support, and they're always making progress on their product roadmap. What do you dislike? Some of the features/components seem to be less accurate than others, though they've made big improvements to features like Topic Clouds and ...

Great for Social Listening - Just not for Canadian-only Results

What do you like best? Their support team was really helpful - always. It is pretty user friendly and can provide so much data that can help inform your business decisions. What do you dislike? One of the only things I didn't like was that it was difficult to limit results only to Canada. The act of it was simple (writing location as Canada in the query) but results were often missed as it automatically ruled out anyone with "no" listed location on social, thus ruling out a lot of ...

Thorough but Requires Extensive Setup

What do you like best? I love that this is a global tool that monitors all online tools based off of boolean search terms. It not only monitors social media but also online forums and blogs. What do you dislike? Like many social media monitoring services, it cannot monitor LinkedIn. It's also very expensive and takes quite a long time to set up queries. It's a lot of back-and-forth test and learning to get the search results right. Recommendations to others considering the ...

Surface level insights about your brand

What do you like best? I like that Crimson can identify trends and topics that people talk about in tandem with the brand terms that I search for. What do you dislike? I don't find that Crimson surfaces insights that I wouldn't guess to be true already. Hard to find anything ground breaking in there. What problems are you solving with the product? What benefits have you realized? Proving the case that people talk about different topics and brands which therefore justifies ...