Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

A Valuable Component of our Toolstack

What do you like best? I like the versatility of Brandwatch. It can be used for many purposes including, but not limited to, crisis monitoring, trend analysis, audience identification and much more. It solves for the majority of my team's analytical needs. I also appreciate the customer support that accompanies the tool - it's top notch especially compared to other solutions in the space. What do you dislike? There isn't much that I dislike! If anything, just the occasional glitch. ...

Best social intelligence tool, but also the best partners to support your business needs

What do you like best? I'm a huge fan of Brandwatch's capabilities of going deep into the research, filtering noise from the queries but also keeping in mind the usability and processes that the regular analyst goes through to uncover insights. The tool is adaptable, fast and very thorough. What do you dislike? As most of the tools, sometimes Brandwatch goes through instabilities to update queries or even load the dashboards. They fix it very fast though. Recommendations to ...

Great tool and great partner

What do you like best? Having worked in Social Listening for the past 10 years, and having tested and used all the main tools out there, I can say that Brandwatch is absolutely among the best tools you could choose for social media intelligence. I have used Brandwatch since 2016, every year I evaluate how it compares with the other players in the industry and so far Brandwatch has always proven to be the best choice for our needs. Its main strengths are: - User-friendly ...

I use brandwatch for social data research focused on voice of customer and industry research.

What do you like best? The query functionality is great and provides a lot of operators that can be combined to optimize the search and find the best results. What do you dislike? It could be optimized for relevant sources. There's a lot of times that the search brings results with the keywords we want but with tons of sources that are not really relevant in the digital space. Recommendations to others considering the product: Evaluate if you really need Vizia, which is the ...

Despite the drama

What do you like best? Ease of use. Great that team can do quick and dirty analysis without being experts in boolean logic or data manipulation. What do you dislike? Can't build multiple booleans into one 'monitor' - really frustrating typing out search queries twice into filters as a workaround... and then you still can't break it down as a comparison analysis in the dashboard views. Have to export and do manually. Recommendations to others considering the product: Good ...

The best in social listening

What do you like best? Brandwatch is truly second to none when it comes to social listening. I particularly love the ease of building Boolean queries, access to our account rep and the amount of data at our fingertips. What do you dislike? Wish there was a quick widget to show total impressions/reach for the summary dashboard. Currently have to export data and calculate by hand. But that's not a major issue at all. Only other thing is the ability to TRULY share dashboards. We ...

Amazing social listening and intelligence platform

What do you like best? The ability to parse social data in pretty much any way you can imagine has no competition. I've used this product at two different companies and would always gravitate toward it first. What do you dislike? It's the Cadillac of social tools and it's not for everyone. It also makes training challenging for those who are not as technically saavy. What problems are you solving with the product? What benefits have you realized? Identifying influencers; ...

Review

What do you like best? Es una gran herramienta para trabajar listening. La plataforma es dinamica y muy intuitiva. Adicional los resultados son muy cercanos a la realidad. el servicio al cliente es excelente. What do you dislike? Aunque no es algo propio de Brandwatch, es la falta de acceso con Facebook What problems are you solving with the product? What benefits have you realized? Decisión de programas, influencers, hashtags. Mejora en la calidad de contenidos de redes ...

I couldn't do my job without them

What do you like best? I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the data is organised. It is superior to all other social listening tools in that respect. It's also miles ahead on innovation and giving beta access to clients. Influencer analysis and campaign analysis in particular are brilliant with Brandwatch. The rules function for creating auto-tagging and categories is really useful. ...

Acceso a la información de forma fácil y rápido

What do you like best? Lo que más me gusta es que puedo identificar tendencias en la conversación, conocer un poco más sobre las personas y saber como viven su día a día. No necesito sentarme con ellos para saber que les gusta o que no y lo puedo llevar a ámbitos laborales haciendo zoom a la conversación de marcas o categorías. What do you dislike? Me gustaría poder categorizar la información por rangos de edad, creo que esto seria un plus inmenso. También poder tener la data de ...