Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Is A Helpful Tool

What do you like best? I loved the affinity sections within the monitors we set up for clients or prospective clients. It really helped us paint the picture of the audience we were looking at. Monitor setup was also extremely easy. If you have a search background it will be a breeze for you. What do you dislike? The limited number of monitors you could have within your account. This hurt us as we liked being able to go back into them throughout the year to see if feelings ...

Review after 6 Years and Ongoing Relationship

What do you like best? User-Friendly interface Lovely and quick support Fast, boolean operators High-end customizable dashboards What do you dislike? Nothing, just some features already in the market, and Brandwatch release that features a bit late, but I saw that in 6 years, they want it to be perfect. So they may be late to add features which are already in the market, but when they release it, it is perfect. Recommendations to others considering the product: ...

Always striving to improve

What do you like best? Quick responses when you've got a question and genuine passion to help you across all areas What do you dislike? UI has improved recently but there is still work to do going forward What problems are you solving with the product? What benefits have you realized? Getting data to people who never consume it, or know we even have it - Vizia has been great for that.

Brandwatch is an amazing tool for social listening

What do you like best? I like the versatility of the tool, specially how you can create custom rules and categories to segment online mentions by. I also think the brand has a great company culture, with really friendly and insightful reps What do you dislike? I think reporting could be improved, for example, I would love to create a custom dashboard for my clients that they can log into, with prettier and customized visualizations, colors, etc. What problems are you solving ...

Useful for educational purposes, but still has its limits.

What do you like best? I like how easy it is to access a vast amount of information and there are not as many limits on the data searched as other social media websites (netlytics). What do you dislike? I don't like how you are limited only have 5 recent "searches". What problems are you solving with the product? What benefits have you realized? We use Crimson Hexagon to look at trends across Twitter and other social media websites. A benefit is looking as the visual data, ...

Gives us limitless data pools.

PROS & CONS What are the best aspects of this product? Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear visually appealing, they fail to offer what you're actually paying them for. Brandwatch has been that tool that lets me swim around data pools. It gives me unlimited option in shaping, slicing, and showcasing data. What aspects are problematic or could work better? ...

Impressed

What do you like best? The functionalities meet my expectations and allow me to create excelled social listening reports for my clients. What do you dislike? I have experienced some slowness for dashboard updating when changing queries and/or rules. What problems are you solving with the product? What benefits have you realized? Social listening and marketing campaign moderation - Brandwatch makes it easy to come up with key themes of conversation, allowing me to create ...

A product that's both intuitive and user-friendly.

PROS & CONS What are the best aspects of this product? Brandwatch is so simple to utilize. It's very comprehensive. A powerful platform. A pleasant UI. What aspects are problematic or could work better? I've been using its keyword tracking and influencer identification. So far, no isuses. What specific problems in your company were solved by this product? Great influencer identification. Bandwatch made it possible for us to acess a large database of influencers that are field ...

A partnership that's changing the world in major ways.

PROS & CONS What are the best aspects of this product? The team from Brandwatch are exceptional. They have a professional approach to things. Very innovative. They take things to heart. What aspects are problematic or could work better? There's nothing to really hate. The platform has a bit of learning curve. But that's to be expected from a product that generates robust insights. What specific problems in your company were solved by this product? Our latest research was ...

Experience Listening Tools

What do you like best? The user experience, flexibility in the interface and support from the team What do you dislike? some times not very likely but data might slow down or disconnect from streams but they try to solve it fast What problems are you solving with the product? What benefits have you realized? we use it in our agency for listening and planning purposes and works pretty well