Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Argyris' review

What do you like best? The charts are clear and easily understandable. What do you dislike? Query construction free text validation Recommendations to others considering the product: A service really worth subscribing to. Easy to setup, use and interpret. What problems are you solving with the product? What benefits have you realized? Media monitoring for my business

Great interface - Very useful tool!!!

What do you like best? Brandwatch is a very useful monitoring tool that is always being improved. It provides the ability of filtering the data, making it easy to find the right mention, saving precious time. What do you dislike? Sometimes I have coverage issues, but the support of Brandwatch always helps to resolve any coverage issue. Recommendations to others considering the product: Highly recommended. What problems are you solving with the product? What benefits ...

Recommended

What do you like best? Easy to use in many meaningful ways. Gives you a complete overview of your brand and your competitors. What do you dislike? I Would like some extra features at Facebook Channels. What problems are you solving with the product? What benefits have you realized? Crisis management, find the main influencers for your brand, measure your campaign effectiveness… and more.

Great software.

What do you like best? The ability to filter the data by a large range of boolean operators is extremely useful, making searching for the right mentions easy and saving time when analysing data. What do you dislike? Adding notes and annotating graphs within the app can look slightly ugly, but that's only an issue if you are offering live dashboard reporting. Recommendations to others considering the product: Compared to its competitors Brandwatch has the most sophisticated, ...

The quickest, cleanest dive into the world of big data

What do you like best? The fact that the technical team have been doing this for as long as I've been in digital marketing (since 2000) means that you have ease-of-use access to some of the cleanest social media data in the market. What do you dislike? Generally the things that I have found lacking in the past have be added, remedied or rectified, showing that not only do Brandwatch know what they want to do but they also have a keen ear to what the market wants (as they rightly ...

Great interface, even better data

What do you like best? The ability to quickly access huge amounts of real-time and historical data. I have yet to come across a monitoring platform that offers as high quality data. The interface design is not only beautiful, but also laid out in a way that allows to gather a lot of vital information at first glance. What do you dislike? Not much. That said I would say that to get the most out of the tool to really need to think hard about your Boolean queries. Recommendations ...

Crimson Hexagon is the most accurate social media monitoring tool

What do you like best? With Crimson Hexagon I am able to refine the results, which means that this technology is able to understand the difference between “Boots”, the store, and “boots”, the shoe. What do you dislike? Having used Radian6 for years, I found that Crimson Hexagon worked best for my job, when writing detailed social media reports. So can't think of anything bad. Recommendations to others considering the product: I think that if you need to go deeper into the ...

An web monitoring and analytics tool that goes beyond any expectation

What do you like best? Query and channel processing, dashboard flexibily and quality What do you dislike? I am learning monotoring through it and I do not have the ability to indicate a better standard Recommendations to others considering the product: Do not hasitate to use it. Try to understand that it is not meant to be Google. It is unique - it is different. Do not be afraid to change things and queries. You can rebuild everything easily. What problems are you ...

Powerful tool, easy to use.

What do you like best? Setting easily my own queries and dashboards. What do you dislike? There is nothing at all that I dislike in Brandwatch. What problems are you solving with the product? What benefits have you realized? Having all the information at the tip of my fingers helps me getting the big picture.

Monitor online conversation in consumer-driven channels

What do you like best? - Shows crowd opinion & crowd opinion changes over time. Unlike a traditional survey, Crimson Hexagon gathers consumer information without prompting from the brand (more natural). - Highlights top conversation topics as well as the places where relevant conversations are happening. - Allows for side-by-side comparisons with competitors - Customer service team is excellent What do you dislike? - Sentiment returns are not accurate unless trained... ...