Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Heavy user of multiple tools over the last 3 years

What do you like best? Deep research/insights that are available through their ever evolving features. Sentiment reliability/quality and affinities analysis are unique to CH. Their support team is both intelligent and responsive. What do you dislike? The features to not align as well with community management functions. What problems are you solving with the product? What benefits have you realized? 1) understanding the value of types of earned conversations 2) ...

Fast, effective and highly recommended

What do you like best? Ability to "learn" what you're searching for. After you've associated a minimum number of results, Crimson then goes out there and can find the rest. This is especially useful for searches that might incorporate words used in everyday conversation (e.g. Orange). Another benefit is that this cuts out the need for long boolean searches, which took time to construct and couldn't always anticipate the complexity of the English language. What do you dislike? I ...

Crimson Hexagon - as good as it gets

What do you like best? The data reps you can generate at the tpuch of a button and the level of results refinement now possible with "near" having been implimented. What do you dislike? There has been the odd issue with bullien searches but the core ones have been addressed and any other monir glitches are all being worked on. CH are very quick to act on suggested improvements! What problems are you solving with the product? What benefits have you realized? Everything from ...

The tool to use when going beyond monitoring metrics

What do you like best? The ability to specify custom labels & classifications (categories in Crimson parlance) is central to a business consultancy work because our analysis of the same data depends on the question we are answering. Being language agnostic is a key differentiator that allows us to work with information irrespective of its language whether it's French, Arabic, or Mandarin Chinese. Crimson allows us to create a fuller analysis and picture by going beyond social ...

Sohpisticated Next Generation Social Insights Features = Competitive Advantage

What do you like best? Two things stand out for me as an agency owner, ROI and Innovation. I can easily measure the ROI on our Crimson Hexagon license. The advanced machine learning functionality means my analysts can produce deliverables in a quarter of the time it would take them using traditional social listening tools. The platform is constantly evolving and the new features are a consistent source of competitive advantage for us. What do you dislike? The lack of Chinese social ...

Crimson Hexagon is Best in Class

What do you like best? I love the interface and they ease of data creation. But the data points that make them unique are the most important part. The Affinities data around what audiences are talking about is extremely valuable. And semantic analysis or opinion analysis is incredible. Sentiment is common with every tool and hardly useful. Semantic analysis is incredible What do you dislike? I dislike very little about the platform. Mostly just things that plague all social ...

Powerful tool with a strong feature set

What do you like best? Brandwatch continues to update the platform and makes regular improvements. The user experience is strong, in part because of the help and support features that follow you around the platform. What do you dislike? The user interface can be a bit clunky at times, and the data could be quicker to load. What problems are you solving with the product? What benefits have you realized? I use Brandwatch to measure and analyze a particular product or ...

Unquestionably the best social listening tool on the market

What do you like best? Usability and access to historical data, paired with owned channel tracking. What do you dislike? Sometimes big data sets can be slow to load. Recommendations to others considering the product: Constantly innovating and adding new features at no extra cost. Trumps all competitors following extensive supplier reviews. Easy to use and train others to use. Outstanding UK and global account management and support. What problems are you solving with ...

The best social media monitoring tool out there

What do you like best? Brandwatch is intuitive to use and the data/insight that you can gather about brand and industry is fantastic. The team at Brandwatch are great too, they are always on hand to help out with any question, big or small. What do you dislike? I haven't found anything that I dislike about the product so far. Recommendations to others considering the product: It is much better than a lot of the other tools on the market - believe me, I have tried most of ...

Great Tool and Fantastic Customer Service

What do you like best? The speed at which mentions are pulled into the system and the ability to create rules based logic then filter data based on those rules. What do you dislike? I want the ability to modify other people's dashboards. When working in a team each person has expertise and not being able to modify the same dashboard is a hinderance to the collaboration process. What problems are you solving with the product? What benefits have you realized? What are people ...