Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Great Tool To Monitor Your Brand!

What do you like best? Brandwatch has proven to be a critical element of our client's media tools. It is very easy to use, and reduces the time needed to actively manage a brand/ service across the web. The queries and operators allow users to get as granular as needed. Brandwatch's staff and support team are constantly there to assist, and continuing to upgrade and enhance the platform. What do you dislike? Brandwatch is continuing to enhance and upgrade their platform, and many ...

Mission critical tool for your brand

What do you like best? It's really easy to set up queries with a comprehensive choice of Boolean operators, this gives you complete control over search criteria. Rules help you refine sentiment and remove spam. Categories help with additional relevancy. Alerts are fundamental and can be configured with a long list of variables... sentiment, topic, demographics or workflow to name a few. The language coverage is extensive although I have only used some of the European languages. ...

Execellent customer service

What do you like best? Crimson Hexagon has fantastic customer service. They are very attentive to client needs, are willing to be flexible with discussions, meetings and partnerships, are great listeners, and provide great insight about their progress and success stories. What do you dislike? I'm looking forward to further expansion of API limitations across more social channels and web pages and a robust, internally-sourced command center offering. What problems are you ...

Unearthing gems from the mine of information

What do you like best? The ForSight user interface is simple enough that hours are not wasted on sourcing the information, like other products in this sphere, but used more on working out how the valuable insights the tool uncovers can help us as an organisation moving forward in a crowded, digitally enhanced world. What do you dislike? It's hard to pinpoint flaws in the user experience however, from a personal point of view, I lack the patience or time at work to really harness ...

Crimson Hexagon takes strategic social research to the next level

What do you like best? Two things - 1 - Affinities - being able to delve into audience interests and compare segments is vital from a content creation point of view. 2- Machine learning - categorizing conversations made easy. It's now much easier to nail down consumer topics more accurately than I've experienced with similar systems. What do you dislike? I can't find many faults with the system. Recommendations to others considering the product: Great tool too look ...

Easy Access to Social Media based Topical Analysis

What do you like best? Easy access to social media analysis and large volumes of social media content. We're a market research company that uses this type of data for research based insights. The easy access to this content allows us to use their simple to use internal tools along with our own internally developed solutions to produce excellent information for our clients. It's easy to use. That certainly helps. What do you dislike? It's a fairly expensive solution for the market ...

Deeply insightful social analytics

What do you like best? In my opinion, there are a number of attributes that make Crimson the market leading social analytics platform at the moment. Firstly, the platform is set up specifically to analyse historic data. Businesses are increasingly moving beyond simply managing their brand presence and trying to solve strategic problems through analysing social data. Being able to look back through time and easily find patterns and insights in the data is extraordinarily powerful and ...

Powerful, Flexible, User-friendly, and Altogether Invaluable Tool for Market Research

What do you like best? When there are so many features that work so well, it's hard to know where to start. Crimson Hexagon's ForSight platform is very powerful, adaptable, easy to understand, and just endlessly useful. Coming from a medium sized corporation, I can't imagine a large organization conducting market research on the social web without it. The breadth of the dataset across social networks, the years' worth of historical data, the deep network analysis of the ...

Great depth of sources, frequent updates, and great customer service!

What do you like best? Unlike a lot of the other tool providers, Crimson Hexagon allows full access to the full Twitter firehose, Chinese social media sites, and the ability to export large samples for further analysis. There are few restrictions without having to "upgrade" your access for more functionality, which other providers do. There are constant updates to both the database of sources of content as well as new features, new tracking abilities and overall functionality. If you ...

A great tool if you want to look at social data beyond face value

What do you like best? The Opinion monitor - it has given me the ability to structure social data in the most sophisticated way I have come across, meaning I can dive into data beyond the usual volumes and automated sentiment that is the prerequisite in most social analysis tools. For example I can quantify the share of voice on a particular conversation/brand/topic of interest or delve into the the drivers of why something is positive or negative. This feature includes ...