Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

We'd be lost without it!

What do you like best? I'm most impressed with the level of service that we get from the Brandwatch team. Whenever we have needed their help they have been quick to respond and really helpful. What do you dislike? There's not much that I dislike as such about the platform. The sentiment analysis could perhaps be more accurate sometimes! What problems are you solving with the product? What benefits have you realized? We use the platform for clients, to produce reports, ...

Complete and insightful

What do you like best? Brandwatch has an comprehensive set of tools for data gathering and analysis, but that doesn't make it any difficult to use. With my Brandwatch reports I can get better insights for my business and audiences. What do you dislike? There's no portuguese version. But that's not a real big problem. Recommendations to others considering the product: Brandwatch has everything a marketer would want to understand better his business based on social media and ...

Best Tool Around For Social Media Monitoring

What do you like best? Simple interface, effective dashboard, along with query strings that are relatively easy to construct. I've tried several tools including Sysomos, Radian 6 and none have matched up to Brandwatch. What do you dislike? Not knowing my way around the tool as much as I'd like. What problems are you solving with the product? What benefits have you realized? Easily monitor all music releases for Defected Records, along with tracking of artists, competitors ...

Invaluable product, competitive pricing, great account management

What do you like best? Account management and after-sales care is great at Brandwatch. Everyone i've dealt with is very helpful and knowledgeable, and willing to go the extra mile to help with specific campaigns and queries that we may have. The user interface is easy to use and intuitive, and in the time we have been using Brandwatch it has become central to almost everything we do. What do you dislike? Nothing at the moment - all seems to work well. My only suggestion would ...

Social listening at it's finest

What do you like best? Brandwatch is an enterprise level tool so it goes above and beyond a lot of tools out there. You can create extremely powerful queries to improve your monitoring. This allows you to get extremely granular with your searches, meaning they are more accurate and you'll find mentions you probably wouldn't find with other tools. It's straight forward to create dashboards which allow you to visualize the data and the new reporting functionality is incredible. ...

Excellent tool for Social Media Research and on-going monitoring

What do you like best? Brandwatch is very easy to setup and collect useful insights from what is being discussed online. This means gathering data is really quick and analysing it is simple What do you dislike? Pulling the information into a customised report can sometimes take a while as there was no specific reporting functionality. However, I believe Brandwatch has just released this functionality but I'm yet to try it out. Recommendations to others considering the ...

Brand Monitoring and Reputation Management for the Pros

What do you like best? - Customer Service / On-boarding - Advanced monitoring with Boolean Operators - Automated message classification / grouping - Social Media Reporting Dashboard - Visual, Easy-to-understand Reporting - Results are returned instantly. -The social media being mined is extensive, including the entire Twitter firehose and an absolutely huge and continuously growing set of common and uncommon social media sources. - The querying is ...

Useful for general insights and quick analysis

What do you like best? Easy and quick to use, results can be easily imported into other formats What do you dislike? Lacks some of the more detailed analysis features found in other platforms What problems are you solving with the product? What benefits have you realized? CH is useful for delivering a quick analysis of consumer comments / feedback on a product or service on a number of social media platforms

Powerful, flexible platform with a friendly team.

What do you like best? Brandwatch allows you to write queries which can be used singly or can be grouped together with each other and social channels to form a single data set. Multiple rules can then be run on this data to tag, categorise, etc. Individual queries, channels and rules can be used in/on multiple groups. Multiple default or custom dashboards can then be set up to display the output from individual sources/groups and nearly everything can be charted or visualised with a ...

Have used for many years and am constantly impressed by both the tool and the team behind it

What do you like best? Aside from a brilliant, clear and easy to use UI the platform offers the best level of querying, control and categorisation of data I've seen in around six years of working with social data. Being able to share dashboards with clients and partners, as well as control the level of access here is also a great feature. In essence - other social listening tools are just tools, the level of control it offers makes Brandwatch a platform. Finally I have always ...