Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Brandwatch is a Comprehensive Solution to Monitor Your Brand

What do you like best? Brandwatch has an excellent user interface and provides accurate real-time data. It would be great to see integration with Instagram and Pinterest. What do you dislike? Integration with Instagram and Pinterest What problems are you solving with the product? What benefits have you realized? Brandwatch is an amazing solution for monitoring the pulse of my clients brands. The Brandwatch platform helps us gather real time data on what's being said about ...

Brandwatch is the Cuisinart of Social Media Monitoring

What do you like best? Ability to cut and dice verbatim by various keywords, tagging, categories, actions and rules - these are superior to what is generally available in this space. What do you dislike? Not a dislike, but just a general comment about textual monitoring - it has its strengths but also its issue, people don't always talk about the behavior they are doing in a way where these will will be effective - especially in an age of visual social media - people are doing ...

A Social Web Crystal Ball

What do you like best? Brandwatch is by far the most complete digital-social analytics tool, that is also a breeze where the learning curve is concerned. our clients are not always technology wizards or social media experts, so being able to easily integrate even the finest intel tools is not always so easy. We have in the past been reluctant to recommend tools for this reason. Brandwatch changed all that. What do you dislike? There is actually not a lot to "dislike" about the ...

Brandwatch review

What do you like best? The interface is easier to use than other options. Its really useful to be able to download CSV files. I like the fact that you can segment the data to an extent. What do you dislike? It would be useful to download large CSV files - at the moment the restrictions make it difficult to to download full data sets. I don't find the word clouds particularly useful. I would like the ability to combine some of the topics where required. It would be ...

Using Brandwatch in a class at Carnegie Mellon University

What do you like best? Intuitive easy to use interface, powerful analytical capabilities and easy to access and export data in different formats What do you dislike? Would like to see the application scouring more SM sources What problems are you solving with the product? What benefits have you realized? Trying to solve everything from engagement and messaging to assessing social for clues around large scale societal issues

Great user interface and world leading technology

What do you like best? - Fast and easy setup of projects and dashboards. - Great design and graphs with high degree of individualization - Excellence source coverage across European (& more) markets - Detailed filter options for analysts - Best tech support within a social collaboration tool ever seen What do you dislike? - YouTube Channels section is still missing - No native integration of social media publishing (only via Hootsuite) What problems are you ...

Brilliant product for us and for our clients

What do you like best? It's really easy to use. It's really easy to set up quick ad hoc queries. There's incredible support from the Account Management teams if you need any heavier lifting or advice on an ongoing basis. It looks incredible - the graphs and charts look brilliant in client presentations and the way that the breadth of data collected is presented is incredible. It makes the incomprehensible comprehensible. What do you dislike? I'm struggling to think of anything. I ...

Outstanding tool!

What do you like best? I like the fact that I can track sentiments, get the best out of my social media audience and the effort we are puttting in our social media channels. What do you dislike? There is absolutely nothing I dislike. The moment I think something should be improved, Brandwatch does it! What problems are you solving with the product? What benefits have you realized? We are trying to better segment our audience and Brandwatch is more than helpful!

The best platform for social listening and digital insights

What do you like best? Accurate data and customizable charts with great interactive features. What do you dislike? Very limited export and reporting options. Recommendations to others considering the product: The perfect tool for cualitative data to understand your consumer and to help with business strategic decisions What problems are you solving with the product? What benefits have you realized? Knowledge of market share by measuring share of voice. Audience ...

Excellent monitoring with an evolving strategy

What do you like best? Great configuration options, good interface and a great scope and data quality. But best of all, is that Brandwatch as a company and as a platform continues to improve and evolve, offering more and more valuable features. While other platforms have gotten stagnated or lost track of some really needed updating, Brandwatch constant new features make it easier and faster to use. I love that about them. Also their team is extra friendly and have not forgotten ...