Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Overall a good tool but could have come up with new features as well.

What do you like best? Very user friendly, Great and attractive charts/graphs. Can pull lot of social media site data and I like Topic wheel feature most. Sentiment analysis is a good feature too. The best part is we can customize sements based on positive and negative sentiments. What do you dislike? Lot of junk post data. Need to come up with better filtering options. Text search option produces lot of unwanted data. sometimes Bollean word combinations do not work ...

Outstanding Tool, Nothing Better

What do you like best? My favorite feature was the ability to track a specific term, and then if the mentions went up by a certain percent I would get an email alert. That way if there was breaking news (or bad news), I could see how fast it was spreading. I also loved that if there were brand mentions from verified accounts I would get an email, this saved me a few times when celebs mentions the grand, but didn't use our Twitter handle. What do you dislike? It was hard sometime to ...

A very good product for social media monitoring, sentiment analysis and textual classification.

What do you like best? I like the following features:- 1. Direct access to Twitter hose data. One can download the tweets as well to do further advanced analytics. 2. Inbuilt Advance Analytics technique. 3. Machine learning algorithms which an individual can train according to his/her business terminology and needs. 4. Good visualizations What do you dislike? 1. Algorithm accuracy should be approved. I am not sure whether research is ongoing or not. 2. Doesn't ...

Extremely user friendly

What do you like best? It is incredibly easy to use and much easier to write out a taxonomy compared to other tools What do you dislike? During certain times of the day, it takes too long to render. Recommendations to others considering the product: They have "child" monitors where someone can log on and view the monitor without being able to change the taxonomy which is helpful for an agency/client relationship What problems are you solving with the product? What ...

The best social intelligence platform to answer business questions

What do you like best? - Being able to create custom categories that can help with answering specific business questions, simply using social as the data source - The accuracy of the BrightView algorithm gives confidence in the results generated What do you dislike? - Real-time capabilities are not as robust as other providers, however this isn't the primary function for the platform Recommendations to others considering the product: - Get the pre-sales team to provide ...

Great for finding topics to engage and formulate strategies around - not great for analytics

What do you like best? The ability to find affinities and identify fringe, but related topics of interest for a target audience, means that a client can creatively strategize around what others are talking about. What do you dislike? Sentiment is still not what it should be, but will it ever be? Also very rigid way of viewing posts. Recommendations to others considering the product: Offer more flexibility with turning data into graphs What problems are you solving with ...

An Excellent Segmentation Tool

What do you like best? Brandwatch not only has the best customer care and account mangers, it is great for when you really need to segment your audience. There are so many ways to analyze the data that the tool provides that many others don't. Another plus, is the ability to really see a story, rather than having to spend hours upon hours digging to determine what's going on. While there is a learning curve, I'm the first to admit that, once you get the hang of using Brandwatch it become ...

Great, flexible tool for social media monitoring

What do you like best? Brandwatch have done a great job. They allow powerful query creation in a flexible and intuitive interface (way better than Datasift, for example) and make it simple to filter on the key elements of the output with their dashboard analytics. What do you dislike? Term extraction could be more powerful. It would be good to be able to cluster conversations and find similar, in the style of Crimson Hexagon. Recommendations to others considering the product: ...

Most accurate social media monitoring tool out there

What do you like best? - friendly interface - accurate sentiment What do you dislike? -the rules and tags can be somewhat confusing; however the Brandwatch team is very helpful Recommendations to others considering the product: Best tool out there. What problems are you solving with the product? What benefits have you realized? Brandwatch has been providing my team with a great and powerful tool for insights.

Brandwatch is a joy to use compared to its competitors.

What do you like best? It's easy to use with simple visualisations and great features that are constantly updated. The team try to make everything as easy as possible for the user but also let you export the raw data yourself if you need it. This means you can make things as simple or as complex as you want. What do you dislike? Getting historical data can be a bit of pain (although this is much improved) and it would be nice to have a dedicated mobile app. Better geo-targeting ...