Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Best-in-class social listening tool

What do you like best? Easy to create queries with all kind of booleans and operators. Great visualization and management of data into charts. What do you dislike? Lack of support on retrieving Instagram photos from hashtags although i think there will be improvements in this area soon. What problems are you solving with the product? What benefits have you realized? Analyze brand perception from customers, measure share of voice of multiple sectors

As essential tool for social media strategy

What do you like best? The ability to do a comprehensive analysis between my clients and their closest competitors, using a bespoke dashboard - the graphics and charts created are really useful. What do you dislike? It takes a while to get used to using it - there are still features I've not got my head round yet! But once you're familiar with using the technology, it's well worth the initial effort. What problems are you solving with the product? What benefits have you ...

A great first experience using Brandwatch to assist in data analytics for Disruptive Insight

What do you like best? The manner in which the graphs were displayed once data had been pulled was very clear and I liked how easy it was to move between line/bar/pie charts etc. Editing and moving between data sections was also made very easy and as a first time user i found i got the hang of it very quickly. What do you dislike? As i was only using brandwatch's most basic features to begin with i found it fairly straight forward but as i tried to utilise more of its functions it ...

Brandwatch - the best social media monitoring tool I've experienced so far as a social analyst.

What do you like best? -flexibility and power of boolean operators -user friendly interface -flexible API options -v helpful staff/team -excellent events What do you dislike? I think the spam filter could always use some improvement but that is true of all tools everywhere - spam is getting more sophisticated these days. What problems are you solving with the product? What benefits have you realized? Identifying unmet needs in different communities (of ...

Excellent tool for excellent Insight

What do you like best? The UI is very easy to understand with simple and colourful graphs and metrics displayed on a specialist dashboard. These can be amended to show data that you have tagged and what can be amended to represent what you are measuring. What do you dislike? At points, setting up the query can be confusing. You do feel like you need a degree in programming to work it. That being said, once you know what you're doing, it's second nature. Recommendations to ...

Brandwatch - easy to navigate, categorise and analyse digital data

What do you like best? i use Brandwatch on almost a daily basis. It is easy to search through mentions and to return to the original conversation on social media to understand the context behind the comment. The tool works well with large data sets too. The categories and tabs functions make it easy for me to organise data in a way that is meanignful and useful to our clients needs. Brandwatch is regularly updated with new functions which allow me to provide more insight for clients. ...

Brandwatch Is An Incredible Research And Monitoring Tool

What do you like best? I have tested many different apps and tools to help monitor and research social media activity, particularly Twitter. In virtually every instance, those tools were unable to bring up historical data and provide insight into activities which had already occurred. In other words, you had to have been using the tool all along in order to utilize it. Not so with Brandwatch. I was able to see historical activity and analysis from months prior. Which proved ...

Helping us showcase Social Media intelligence within our business

What do you like best? The level of analysis is brilliant - we have never been able to interrogate conversations in this way before. Automated options such as tagging really help us to sort conversations for reporting and the filtering options within queries allow us to see the metrics that are valuable to us. What do you dislike? Not having the time to use the tool as much as I would like to (so that is no reflection on Brandwatch itself) because once I start I want to keep ...

Good, flexible solution with many useful features

What do you like best? Easy to set up new projects and queries meaning we can try things and continually tweak and refine to hone in on the mentions and people we're interested in. Enables us to carry out very reactive monitoring as required as well as longer view strategic monitoring. What do you dislike? Always disliked the way author and site lists had to be recreated from scratch for any project. Sharing them from one project into another is an improvement but it would be much ...

A complete representation of company and competitor profiles

What do you like best? Brandwatch is extremely easy to use and digest. Once you have formulated your search queries analyzing the data becomes a piece of cake. My favorite part of Brandwatch would have to be the different charts you can chose to represent the data. Some are visually more appealing for showing certain data making the audience I present the data to more apt to understand it without excessive explanation. What do you dislike? Depending on what you are trying to ...