Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Crimson review

What do you like best? The affinities feature and the ability to train monitors What do you dislike? The slow loading of data and use for real time events Recommendations to others considering the product: NA What problems are you solving with the product? What benefits have you realized? Customer listening Reputation tracking

Fast, user friendly, great visualization of unstructured data

What do you like best? The tool is easier and faster to use than Sysomos. I like the opinion monitor's ability to sort & train conversations and I appreciate the tool quantifying the conversations. It is easy to add and discount conversational categories - which makes it easier for benchmarking a brand's participation or inclusion in key conversations. What do you dislike? As with most social listening tools, I can alway use more functionality - more manipulation of word clouds, ...

I use this monitoring platform for a big client in order to send buzz monitoring report

What do you like best? Graphics, dashboards, drill dow graphs and query constructions. What do you dislike? It's a good platform, in my opinion. But I think that other platforms (i.e. Tracx) are stronger on social network sphere. What problems are you solving with the product? What benefits have you realized? Monitoring report

An amazing social listening tool

What do you like best? Boolean query, dashboard and quick visualizations, data export options What do you dislike? Unavailability of many major non-English languages Incorrect sentiment classification of the available non-English languages Recommendations to others considering the product: Go ahead, because at the moment, I do not see a social listening tool better than Brandwatch. I say so, in terms of every major point we cover for a solution Easy to learn ...

The Best Social Analytics Tool Out There

What do you like best? Customer service: When things to do get a little complicated or if we encounter issues, the Brandwatch team is always there to help at the click of a button. Ease of use: I first started using Brandwatch in 2012 and even as a beginner to the world of social analytics, I found understanding the tool to be fairly straight forward. The learning process has continued since then. In depth analysis - the ability to track and delve deeper into the social ...

Will get you results but its not near perfect

What do you like best? -Pulls from a variety of sources ( only a little Facebook and a little Instagram) -Works in over a dozen languages -Excel download of data let's you manipulate further -Features allow you to set up rules and tags that aid data and dashboard visualization -Boolean What do you dislike? -When filtering by country, seems to routinely include mentions from other countries -The basic package offers little to no built-in audience segmentation ...

Great tool for in-depth social media monitoring and analysis

What do you like best? The customizable dashboards and intense, deep dive analytics this tool provides are incredibly useful. There is an immense wealth of data available provided you have the proper Boolean queries put in on the back end. What do you dislike? The tool is not cheap. All of the analytics and data certainly come at a cost. Small businesses or those with low budgets likely will not be able to afford. Recommendations to others considering the product: Make sure ...

5 years with Brandwatch and counting

What do you like best? All great enterprise-class social media monitoring and analytic platforms starts with great query writing features. Brandwatch has the best query writing features and operators available I've seen in any product on the market. The interface is well designed, very fast and almost fully customisable allowing for a lot of different use cases. What do you dislike? Compared to the competitors I've tried It's hard to dislike anything in Brandwatch. But if I ...

A great tool, but still some room for improvement in certain components

What do you like best? I love how easy and flexible the tool is to use. Query writing is getting improving. What do you dislike? There are certain components, specifically around demographics, that would be great to drill deeper in. Also an easier way to monitor comments and video content would be great. Recommendations to others considering the product: I would say get a demo and play around with the tool to verify if it's actually going to solve your problems. What ...

Dynamic & Truly Agile Software- Excellent Customer Support

What do you like best? Complexity of queries, internal tasking, ability to configure multiple dashboards and alert settings. Rapid release of product updates. Very transparent bug notifications and new feature releases. What do you dislike? Sentiment analysis / machine learning has room for improvement, but nobody really has this figured out yet. Moving away from hard mention counts or increasing mention limits as capacity improves / storage costs decline would be valuable. ...