Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

The comprehensive filtering puts the power in your hands

What do you like best? Brandwatch's strongest feature is the ability to filter your data in (almost) unlimited ways. The filtering capabilities put the power in the hands of the user, who can find the exact conversations worth finding. This feature removes the restrictions other platforms have in only letting you chop up the data their way. If you are a savvy social marketer, you will be able to find unique insights about your topic and audience in minutes. The second best feature? ...

An analysts Tool - Endless Pools of Data to Dive into

What do you like best? Over my tenure in digital I have had the opportunity to see a number of listening services come and go, their grave error is that while they look nice, they don't provide the utility you pay out the nose for. Brandwatch has always been a tool that allows me to dive into data, with an endless way to shape, cut, and display the data, Brandwatch truly is an analysts tool. Radian6 and other popular tools are for everyday users to develop a big picture, Brandwatch is ...

Analytics capablities

What do you like best? Flexibility, easiness of use, crossing different dimensions What do you dislike? Not being able of creating my own ratios. What problems are you solving with the product? What benefits have you realized? SWOT analysis, product/service innovation, comms performance, segmentation

Great Aggregator, wish there was more interpretation

What do you like best? I like how easy it is to aggregate and organize mentions. It makes a monthly report where we document our social listening much easier. The most useful part of it is the ability to categorize negative mentions and keep them all in one place. I will say the staff is incredibly helpful - any time I have an issue my account manager is very quick to respond and solves the problems pretty quickly. I appreciate how on top of it she is. What do you dislike? I wish ...

A powerful partnership that helps us change the world

What do you like best? The Brandwatch team are professional, personal and innovative in their approaches. They have a great selection of talent within the company. What do you dislike? There isn't anything that we dislike. The platform takes some time to learn and understand, but that's in line with the powerful insights generated. Recommendations to others considering the product: Do it. What problems are you solving with the product? What benefits have you realized? ...

Great software for monitoring your social media and doing research on it

What do you like best? First of all, the software is incredibly easy to use and the team at Brandwatch are always happy to help if there is anything you need help with or don't understand. We specifically used the software for doing research about discrimination online, and found it easy to create graphs, real-time data and adapt the software in a way that suited us and our needs. The data generated was so good that we could release it to the press and get some good publicity around ...

User friendly, intuitive product

What do you like best? Brandwatch is incredibly easy to use, whilst being an in depth, powerful tool. The interface is aesthetically pleasing, and data is displayed in a simple and effective way. My experience with the customer service team has been very positive. What do you dislike? For my usage - influencer identification and key word tracking - I have had no problems. Recommendations to others considering the product: If you need an intuitive, powerful tool to ...

Beyond Just Social Listening - This is Social Intelligence for Brands and Businesses

What do you like best? Ability to collect years of social data instead of just 90 days in order to measure long-term trends. The ability to train Crimson to understand and classify posts into user defined categories. This is especially useful in understanding the specific facets of a trend instead of just positive, negative and neutral sentiment which are never accurate. Finally the data visualization capabilities are fantastic for presentations and helping to explain what the data ...

Crimson Hexagon

What do you like best? I like how it monitors key words or phrases specifically related to your brand or words and phrases associated with your brand in addition to providing social analytics and studying popular trends. What do you dislike? While it provides data, there is little to show what the numbers mean since the Twitter platform is not a good representation of the majority of the country. Recommendations to others considering the product: If you are looking to ...

Great text and geo analytics, but a few obvious flaws

What do you like best? Easy geo location breakdown. Topic wheels. What do you dislike? No unique author count. Slow load times. What problems are you solving with the product? What benefits have you realized? Customer segmentation. Competitor analysis.