Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Good Social Media Monitoring Tool

What do you like best? ease of use, helps create searches and avoid spam What do you dislike? creation of queries can be complicated. What problems are you solving with the product? What benefits have you realized? Social Media Monitoring, helping avoid potencial online crisis

Social Media Editor

What do you like best? Audience insights and keywords. Heliosight & topic wheels have been great tools for us. What do you dislike? Price. The cost per user is pretty high and we have a small team that needs access to insight through the platform at different times. What problems are you solving with the product? What benefits have you realized? Providing consumer insights and audience information has become much easier for our team.

Great for social listening

What do you like best? Brandwatch has the most coverage out of all the social listening tools I have used What do you dislike? The availabilty of data from social platforms is quite limited What problems are you solving with the product? What benefits have you realized? Brandwatch helps us identify brand mentions that would otherwise be missed

Great for analysis setup, but other issues prevent it from real analysis

What do you like best? Ability to create custom dashboards and segment the data in various ways. Also, there's some ability to integrate other data streams from tools such as hootsuite to pull in that data. What do you dislike? The data analysis in the tool is not at all intuitive compared to other social listening tools. To get to real topic segmentation analysis, you're only allowed to go through pages and select up to 100 posts at a time to segment, or mass groups of similar ...

A Brief Review of Brandwatch

What do you like best? The long historical data for a large numbers of keywords and we can add and exclude certain terms with the keyword as per own wish. Each keywords has separate dashboard to work with and dashboard has almost all the features, which any user would need. What do you dislike? The pricing of Brandwatch is too high and other big problem is reliability of historical Facebook data. The pricing and one year subscription clause makes Brandwatch too much expensive for ...

Brandwatch review

What do you like best? Brandwatch is simple to use, even for newcomers. I used it in a previous role but have since moved on. What do you dislike? Ive opted to use Netbase in my last two roles. The tool offered more flexibility than Brandwatch. Though after reviewing numerous tools, Brandwatch was my second favorite. What problems are you solving with the product? What benefits have you realized? Analytics, strategy, and community management are all using our social ...

El poder de la comunicación digital en tus manos y en tiempo real

What do you like best? Hace unos años pensar en una herramienta como BrandWatch era inimaginable, pensar en que se podrían analizar las conversaciones digitales a cualquier nivel y en tiempo real era reto muy difícil. Hoy es posible gracias a esta herramienta que te da acceso a una nueva era en la comunicación y en la investigación de mercados. Por primera vez podemos escuchar a nuestros clientes y conocer realmente nuestra empresa. What do you dislike? Para sacar todo el potencial ...

Long-time Brandwatch user review

What do you like best? I like the easy set-up and query building capabilities. Good charts and Twitter metrics offered. What do you dislike? Poor Facebook coverage. Lack of communication on key issues (Facebook crawling issue). Lack of coverage for major platforms like Instagram. Rigid automated reporting, data exports. Comments are not covered in data volumes. Poor automated sentiment. Recommendations to others considering the product: Brandwatch is a great tool to do ...

Una herramienta muy útil para la monitorización y la analítica en redes sociales

What do you like best? Brandwatch es una herramienta muy útil para la monitorización y el análisis en redes sociales. Me ha ayudado en la monitorización de campañas, y me ha resultado de gran utilidad para la monitorización y análisis de hahstags. Las queries te ayudan a realizar y filtrar de manera exhaustiva. La cantidad de datos que maneja nos permite tener una visión clara de nuestra repercusión no sólo en RRSS, sino también en webs, blogs... Me parece una herramienta ...

Top notch Social Listening Tool

What do you like best? We rely heavily on the customizable dashboards and the ability to filter mentions. Also, the alerts have been very helpful for crisis situations. What do you dislike? Query creation is not very user friendly. It is hard to teach another member of my team how to properly use the tool. Recommendations to others considering the product: Helpful tool if you take the time to get properly trained. What problems are you solving with the product? What ...