Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

Flexible, Customizable Social and Traditional Monitoring

What do you like best? I love how quickly I can adjust queries. What do you dislike? Refining queries can be a challenge, but we have a great customer rep who's always able to help. Recommendations to others considering the product: It takes time to get used to, but the depth of data is worth the investment and time. What problems are you solving with the product? What benefits have you realized? Monitoring social mentions of clients.

Crimson Hexagon is an effective social media listening tool

What do you like best? I love the ability it has to generate many reports and analytics in just a few seconds. It is easy to navigate and gives you a variety of information which is awesome because I've used other social media listening tools before and they only preform one or two functions. What do you dislike? Sometimes is hard to find exactly what information you need. Also I dont like how you can't save a monitor, so you have to re-enter your criteria. What problems are ...

Comes with visualization functionality and has robust analytics tools. But missing historical data aspects.

PROS & CONS What are the best aspects of this product? The query wizard has been a huge help in kickstarting a query. It can then be used in customizing your needs. This saved so much time for our team. Has a user-friendly UI in guiding us throughout the entire process. What aspects are problematic or could work better? Historical data is missing. Brandwatch is only capable of housing mentions within their archive that were put together from older queries. If you're in need of ...

Brandwatch - The system our company can't go without

PROS & CONS What are the best aspects of this product? Brandwatch offers a wide range of Boolean operators, which is vital when selecting search criteria. Thanks to the rules, we got rid of spam and are now refining sentiments, making our categories way more useful and better organzied. The list of variables is just endless, and includes such as workflows, demographics, topics, and so on. We're using it in English only, but international users may be interested to know the tool covers ...

My clients have never been more satisfied with their competitors' profiles!

PROS & CONS What are the best aspects of this product? Brandwatch does analysis the easy way, and provides a variety of friendly tools that are incredibly easy to understand. I can confidently say it has revolutionized analytics, allowing you ro make search queries in less than no time. What I like the most is that there are numerous charts one could use to classify information, and which look way better than the boring spreadsheets where I couldn't even explain the information I was ...

A product that's both intuitive and user-friendly.

PROS & CONS What are the best aspects of this product? Brandwatch is so simple to utilize. It's very comprehensive. A powerful platform. A pleasant UI. What aspects are problematic or could work better? I've been using its keyword tracking and influencer identification. So far, no isuses. What specific problems in your company were solved by this product? Great influencer identification. Bandwatch made it possible for us to acess a large database of influencers that are field ...

Most comprehensive social listening tool

What do you like best? Brandwatch provides most amount of metadata per mention giving the ability to analyze in maximum possible ways for the same set of mentions What do you dislike? It doesn't give engagement rates which is farely easy to calculate. Brandwatch should definitely introduce engagement rates Recommendations to others considering the product: Go for it, if you are looking for the most comprehensive and enterprise-grade social listening tool. You will only face ...

Amazing product with even better support

PROS & CONS What are the best aspects of this product? Brandwatch is not simply a tech product, it is a life savior. We like the streamlined pricing and the customization, but the real blessing in disguise was customer support. We went through a detailed training, and we've been able to get professional assistance every time we needed it. What aspects are problematic or could work better? I understand Brandwatch is still work in progress, but some LinkedIn monitoring would be a nice ...

An impressive tool that gives superb insight.

PROS & CONS What are the best aspects of this product? An easy-to-understand User Interface. It comes with colored graphs and metrics that are neatly laid out on the dashboard. Everything is basically simple to look at. These can be altered in showing data that you've tagged and what changes should be made to give a represenation of what's being measured. What aspects are problematic or could work better? There are certain points of concern. Query setup can lead to some confusion. ...

One of the best social listening tools for analytically minded users

What do you like best? Brandwatch's has a very friendly user interface with robust functionalities. I particularly like the way you can segment data (manually and automatically) using their Categories and Tags. I like the pre-set and customizable dashboards. My community management team relies on the Alerts functionality to stay current on trending conversations and potential crises. What do you dislike? Their data coverage is on-par with other social listening tools, though I ...