Brandwatch Reviews in April 2025: User Ratings, Pros & Cons

If you want some insight, that's the tool

PROS & CONS What are the best aspects of this product? Brandwatch has the friendliest, most entertaining and customizable UI I've used so far, and offers a variety of useful metrics displayed on many special dashboards. The most important advantage according to me is that I get to modify previously tagged data in order to measure results more accurately. I honestly don't think that there is a tool that can help me more. What aspects are problematic or could work better? I get ...

A great tool to take decisions based on the share of voice and competitors insights

What do you like best? With this tool it´s very easy to configure the searches and to reuse this configuration or part of it in new searches in order to save time. The dashboard configuration is very flexible and you can personalize each of the widgets according to your business goals. Furthermore it provides an easy integration with Hootsuite. What do you dislike? It has not a native integration with a CRM, so it is not the best solution if your goal is to enrich the data of your ...

A great tech paired with functioning consultants.

PROS & CONS What are the best aspects of this product? Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized. What aspects are problematic or could work better? Right now, it's something Brandwatch can't control. But it'd be of big help if there's some kind of monitoring for LinkedIn. What specific problems in your company were solved by this product? Whether it's from the dashboards to social ...

Advanced enterprise monitoring and analytics

What do you like best? Highly customizable dashboards that allow you to slice and dice data any way you need it. What do you dislike? Setting up queries can be a bit complex and it may take multiple attempts to filter out noise. But, it’s worth it. What problems are you solving with the product? What benefits have you realized? The ability to monitor brand mentions allowing us to preempt potential PR issues, to monitor sensitive issues, to report on KPIs like SOV for campaigns.

Social intelligence has its own Ferrari.

PROS & CONS What are the best aspects of this product? I'm constantly depending on Brandwatch to keep me informed. It lets me in on things that I really need to know about. Thanks to that, I can now come up with educated decisions. What's more, I always have a surprise waiting for me on the other side. What aspects are problematic or could work better? We're not speedy as that of Brandwatch from time to time. We have a tendency to forget about building queries before we're in need ...

Best-in-class social listening tool...So far

What do you like best? Brandwatch has very advanced boolean operators that allow you to parse and analyze social listening data on a very granular level. Compared to other "social listening products" such as Sprinklr, BW actually allows for proper analysis of social data as opposed to just viewing data on an aggregate level. This allows for deep insights and segmentation of data for proper decision making, especially if you have a newsroom set-up. There's a constant innovation ...

Excellent tool, GREAT team and big solutions

What do you like best? What I like most about Brandwacth is that it is simple and easy to use but with great results, allowing us to understand audiences, the perception of brands and many other things. The most interesting thing about this type of tool is that everyone can use it but the analysis and the use that will give the information will depend on the focus of the agency, for this it is very important to be aligned with the Account Manager to help us to reach our goals through the ...

Crimson For Strategy

What do you like best? Crimson Hexagon allows you to see what matters most AND least to your audience. What do you dislike? Some of the information the monitors return to you is confusing What problems are you solving with the product? What benefits have you realized? Crimson Hexagon allows us to effectively target our audiences on social media. It helps us learn who to talk to and where

Best in class social intelligence tool

What do you like best? Comprehensive data and exports and fully customisable charts. What do you dislike? Could increase the development of their soical listening tool. Relatively few new features are added compared to competitors. However, they have made big improvements in data availability, BW Vizia, BW Audiences and image insights. Recommendations to others considering the product: Trial a range of platforms to see which is right for you. I think Brandwatch is the best ...

A partnership that's changing the world in major ways.

PROS & CONS What are the best aspects of this product? The team from Brandwatch are exceptional. They have a professional approach to things. Very innovative. They take things to heart. What aspects are problematic or could work better? There's nothing to really hate. The platform has a bit of learning curve. But that's to be expected from a product that generates robust insights. What specific problems in your company were solved by this product? Our latest research was ...