Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Very easy user interface

What do you like best? Blueshift makes it very easy to map out email actions, automations, and triggers. It also helps with cross channel marketing, allowing us to easily integrate multiple marketing sources in order to complete the customer journey. What do you dislike? My least favorite part about Blueshift would be the reporting. Reporting is not the best all in one solution. I wish we could see everything including revenue all in one spot or at least have more third party ...

Great Experience

What do you like best? The flexibility of Blueshift's system has been amazing so far for our life-cycle communication plans. What do you dislike? The system is sometimes a bit slow, especially when loading user profiles and calculating segment sizes. What problems are you solving with the product? What benefits have you realized? Blueshift has really allowed us to implement our life-cycle communications plans the way we want to. It has also helped us monitor our deliverability and ...

Simple, Efficient, and a Complete CRM management tool

What do you like best? Using Blueshift as a CRM management tool has been an amazing experience for me. Customization of email templates, checking data events with tracked and anonymised customer information that remains private and compliant with all data protection rules is a dream tool for us. Two-factor authentication with such a tool is simply a cherry on the top for a security fanatic like me. Been using the tool for almost a year now and love the customization features ...

Very useful

What do you like best? That the tool saved my time, very well organized What do you dislike? Not being able to adjust the campaign after launching it Recommendations to others considering the product: More flexible when it comes to change the campaign What problems are you solving with the product? What benefits have you realized? Email automation

Cross-channel marketing made simple

What do you like best? Fast, easy and logical to use. Makes CRM a whole lot easier. What do you dislike? Automating emails can be a little confusing and intimidating to newcomers, but I guess that comes with any new tool. Recommendations to others considering the product: Take the time to learn it. It's totally worth it. What problems are you solving with the product? What benefits have you realized? We're using blueshift to automate our marketing and create email work flows ...

Best Solution in managing customer data

What do you like best? Automations based on trends and habits of our customers. It really makes the process easier. It is an effective solution to manage thousand of our customers by collecting and analysis of our data. Also, it's very useful in collecting customer profiles. We do not need to manually update it, the AI itself updates it in the backend. What do you dislike? It takes time to get used to to the interface, but once you learn the ins and outs... it gets easier. Most of our ...

Blueshift helps us make our Customer data actionable for marketing automation at scale.

What do you like best? I like Blueshifts ability to create product recommendations at scale based on individual Customers browsing and purchasing data. This allows us to create 1-1 Customer to offer communications at scale across our engaged Customers. What do you dislike? I struggle somewhat with prioritization between different trigger based push notifications. It would be great if Blueshift could apply their AI prowess to help us decide, when a Customer is potentially eligible for ...

Great Product

What do you like best? I love the dual screen, being able to see the email design while the code changes. Their customer support has been great to work with and are always open to suggestions and helping us improve our process What do you dislike? There have been a few times where the customer view of the email hasn't completely matched what happens in every mail format - would be awesome to be able to check all email servers What problems are you solving with the product? What ...

Excellent customer service and training platform

What do you like best? Our Senior Implementation Manager is very proficient, helpful and supportive. In overall, the system is very intuitive and user-friendly. What do you dislike? The campaign flow UI is a bit strange to me. I do not necesseraly dislike it, but I will need to get used to it. Recommendations to others considering the product: An innovative company with a great pro-customer attitude and a successful UX/UI of the system itself What problems are you solving with ...

Best Tool for Marketing Automation

What do you like best? We are using email marketing blueshift integration and got good improvements in email conversions and conversion rate. This is easy to implement, easy to drive and also provide advance level optimization and reports. We are very impressed with its 'Segment-of-one marketing automation' solutions. It helped us to convert users who left our website without any purchase. What do you dislike? You need some technical knowledge to drive blueshift tool but support team ...