Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Too many clicks

What do you like best? I can send an email to a lot of people. I send out Reload emails to customers What do you dislike? That I have to click so many links just to send emails Recommendations to others considering the product: Make it user friendly and less clicks to get emails sent out What problems are you solving with the product? What benefits have you realized? I don't have an easy way to see who opened and who read the emails or confirmed - should be a faster way to do ...

Good experience

What do you like best? On the technical side it has been easy to implement and any time we´ve had a technical challenge, you guys have always been ready and given quick replies What do you dislike? Grasping the concept of campaigns, segments, recommendations and how it all connects takes some time to get through. It's a big concept and takes time to get into. When thing that might need a better ux is how blocks are, you are never sure if you are in a block or you forget to select it ...

My experience has been mixed.

What do you like best? I like the selectivity process, segments. It's easy to filter out who you want to send to. What do you dislike? You pretty much have to write HTML to create an email template. The previous solution we used had better tools to make an email without knowing any HTML. What problems are you solving with the product? What benefits have you realized? I train the application to other people. The following are really easy to teach: segments and campaigns. The ...

Blueshift has been a fantasic technology and a great partner

What do you like best? The data structure is truly amazing and the speed is awesome. The technical staff is very talented and committed to excellence. What do you dislike? I don't really see downsides to Blueshift. As part of the integration team they were professional and really helped us. Recommendations to others considering the product: It is a great system. Look at the data integrations they have a lot of features. What problems are you solving with the product? What ...

Amazingly powerful

What do you like best? How powerful and capable the software is. What do you dislike? The UI has a steep learning curve and surely needs to be better. Recommendations to others considering the product: Mastering the Creatives part is crucial for a good looking campaign. As a designer that's the biggest bottleneck for me. Making alters to the look on a live campaign is a bumpy road that requires more steps than should be necessary. However the tool is extremely powerful and judging ...

Customer First

What do you like best? Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting and personalized to our end-customers. What do you dislike? The UI could benefit from a ...

Powerful Tool, But Takes a While to Prove It

What do you like best? Blueshift is an incredibly dynamic email marketing tool. Thankfully I'm well versed in HTML coding, so my templates look and function the way I want them. I could see someone getting frustrated with their Drag-and-drop Editor, but there are few (if any) platforms that have perfected that piece of software...My list of pros is as follows: - Event tracking is in-depth and (sometimes) customizable depending on what you're trying to track - Can add customer ...

Excellent!

What do you like best? The functionality of the system is extremely impressive. We have really managed to personalise our customer engagement strategies thanks to the endless combinations that Blueshift offers. I am also very happy with the support of Blueshift - always answers within a very short time and provides a great customer service. What do you dislike? I don't really dislike anything about this software, there can always be improvements of course, but really have nothing to ...

Powerful tool but too expensive for our needs

What do you like best? The Audience Builder is very powerful and easy to use. What do you dislike? Lack of integrations, no audience management in other platforms that are not email (Facebook, Google, etc), oldschool user interface and too expensive for our needs. What problems are you solving with the product? What benefits have you realized? Email Automations are very powerful.

A powerhouse of NASA Grade technology

What do you like best? Honestly? Triggered campaigns are pretty damn cool, they're essentially set and forget - but obviously don't actually forget about them - you should probably check them from time to time :P Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality. Blueshift's connectivity with a bazillion ...