Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Best marketing automation platform

What do you like best? One of the best CRM management tool as well as marketing automation platforms. Creation a new email template, customization of email templates is very easy for the user. I am using this tool for the last 2.5 years, love the customization features. This tool provides many to build email templates also automate email campaigns which are amazing. What do you dislike? Can't login on multiple systems with one login credentials simultaneously. The responsive feature ...

I hated email marketing until Blueshift

What do you like best? The ability to send hyper-personalized content based on user attributes, behaviors, and more. What do you dislike? Because we aren't an ecommerce brand, the reporting capabilities aren't quite what we need. I can always get the data I want, but it just takes some Excel work. However, Blueshift is currently working on an enhanced, custom reporting dashboard for us to alleviate this busywork. What problems are you solving with the product? What benefits have you ...

Great multichannel marketing automation platform

What do you like best? Blueshift has been an amazing partner for our company, their multi-channel campaign management platform has allowed us to precisely target customers across Email, Push and SMS while improving KPIs through streamlined A/B testing and data analysis. With the addition of In-app messaging, we can now complete our cross-channel marketing efforts through Blueshift's amazing UI. Blueshifts In-app messaging platform will surely outperform any solution we could have created ...

Digital Marketer

What do you like best? The ability to create email triggers and segment-based campaigns. What do you dislike? It should be easier to see your live and active campaigns somewhere and visually see a user journey. What problems are you solving with the product? What benefits have you realized? We are using it to solve problems in our product, we realize how much data and automation we can use in blueshift.

Great tool for technical marketers

What do you like best? I like that Blueshift is user-friendly for marketing teams. I have a team of 3 that are pretty self-sufficient within the tool. I also like that Blueshift connects to a lot of third parties (social platforms, NPS platforms, slack, etc). Their account services team is some of the most responsive groups of CS professionals I have ever worked with and I know that after I sen an email if I need them they will respond almost immediately if not within an hour or so. Some ...

powerfull application

What do you like best? ability to integrate any other system using custom events and API's What do you dislike? complexity, not being able to change language settings Recommendations to others considering the product: Great software with plenty of features and capabilities. What problems are you solving with the product? What benefits have you realized? automate emails and predictive scoring

Blueshift is a solid tool for technical marketers

What do you like best? I love that this tool enables most technical marketers to do some pretty advanced things. I also love that the support and client services team are very responsive and get back you you pretty quickly. They also always take our feedback and improve their product with our feedback! This is great that they do this and really shows that they care about what we think and to make it better for us every day. What do you dislike? Sometimes it requires a little too ...

Great platform to help personalize your user journey

What do you like best? The capabilities of Blueshift are great as far as using predictive segment for our users. We are able to develop thoughtful approaches to our email & retention strategy that other email platforms never reached. What do you dislike? Some of the user interface is a little difficult to manage and missing a few features that would be helpful for non-technical marketers. However, they take their customer feedback very seriously and are always updating us on the ...

Great for Email Developers

What do you like best? If you're an email developer, you're gonna love Blueshift. Unlike some other ESP's and marketing automation platforms, Blueshift doesn't alter your markup (besides minifying the HTML) or add in any additional vendor specific HTML. Blueshift also uses Shopify's Liquid templating language for adding light scripting capabilities and the ability to iterate over JSON objects. What do you dislike? I mostly like the campaign building features that Blueshift offers, ...

Track user journey and retarget users

What do you like best? When implemented properly, Blueshift provides a granular view of the user journey and possibly retarget these users if and when they did not convert. Having useful information allows the retailer to reach out to old and new customers via email and remarketing campaigns. Blueshift also serves as a CRM. What do you dislike? Since Blueshift provides a granular view of user journey, implementation could be really tedious. There was a lot of back and forth emails as ...