Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Great tool for creating personalized messages

What do you like best? Personalization tools such as hour affinity send-times, algorithms, and conditional content helps me craft better messages for our users. There is also a training academy to help new users onboard to the platform and learn the ins and outs. This is extremely helpful for onboarding staff who will be regularly using Blueshift. There are also several ways to contact support in case problems arise, and they are generally very responsive and helpful. What do you ...

Pleased Blueshift User

What do you like best? The easy segmentation tool that allows a small team like ours to manage meaningful customer interactions. What do you dislike? The the lack of compatibility with other platforms. As a newer product, Blueshift lacks the native integrations with other platforms that make email marketing truly seamless. We look forward to the upcoming releases of integrations. Recommendations to others considering the product: I think Blueshift is a great resource for a small ...

Big features with small company care

What do you like best? With a robust feature set, there's a lot of flexibility and data available by default. Compared to a bigger ESP like SFMC, you have more control over what you can do, from setting up campaigns to segmentation, without needing to have a technical specialist. Support and client management are also really accessible and hands on, which is a welcome change from getting luck-of-the-draw technical support. What do you dislike? Sometimes the UX can be tricky, ...

Dynamic Flexible and great partner for success

What do you like best? Always willing to answer questions and solve problems quickly and efficiently. Their platform is easy to use and their Product team is always happy to hear suggestions from customers to improve the platform. We feel like we are on the same page for success. :) What do you dislike? Support sometimes doesn't understand our problems/requests. In the end, this is always solved, but sometimes it takes a lot of back and forth to explain our problem. What ...

BlueShift CRM Platform

What do you like best? BlueShift makes it very easy to feed data into the platform. After getting acclimated with the event tracking, we were able to easily integrate around 100 events from our booking process to track customers through the purchasing life cycle. What do you dislike? The platform is powerful, but there is definitely a learning curve when it comes to setting up Recommendations (the feature that allows you to customize content, on the fly to each user in your campaign). ...

Dynamic Flexible and great partner for success

What do you like best? Always willing to answer questions and solve problems quickly and efficiently. Their platform is easy to use and their Product team is always happy to hear suggestions from customers to improve the platform. We feel like we are on the same page for success. :) What do you dislike? Support sometimes doesn't understand our problems/requests. In the end, this is always solved, but sometimes it takes a lot of back and forth to explain our problem. What ...

A Great ESP With A Bright Future

What do you like best? I've worked with Blueshift for almost 2 years. Through that time, they have consistently improved their platform and added new features such as in app notifications and integrations with Facebook and Google Ads. What do you dislike? There hasn't been much to dislike, but there are a few areas when my needs are not fully met. What I would like to see in the future is a more in depth recommendation system as well as an algorithm or prediction system that helps ...

User friendly and customized features available.

What do you like best? user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that would apply to all triggers I love the ability to read about the product updates and how to use the newest features Text message is a plus for us at Udacity I like that you can create a drip ...

Robust marketing automation powered by AI

What do you like best? With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us. What do you dislike? Our campaigns target over 20 ...

Data Activation Made Easy

What do you like best? Blueshift has provided us with a robust data activation platform to track onsite user activity married with customer purchase activity allowing us to truly achieve 1:1 personalization. The capabilities of the platform have far exceeded our expectations. The implementation team has gone above and beyond to ensure we extract maximum value from our investment. What do you dislike? So far we have been very pleased with the platform. What problems are you solving ...