Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Great solution for personalization across channels

What do you like best? What I like best about Blueshift is the platforms flexibility. The can ingest any data source we throw at it and allows our team to take action upon it. Blueshift segmentation capabilities allow us to get really granular with who we target. The recommendation builder is also a fantastic tool, we can build personalized recommendations that adapt to each user and leverage them across our email campaigns. The customer success team has also been extremely helpful with ...

User Friendly with Robust Feature Set

What do you like best? Blueshift is a powerful tool that offers - user friendly interface - cross-channel campaign - journey builder based on customer activity across all touch points - dynamic content building - content categorization - 1:1 personalized messaging - full automated orchestration The team is also quite responsive. What do you dislike? The in-app reporting definitely has room for improvement. The documentation are not very user friendly. I would like to ...

User friendly and customized features available.

What do you like best? user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that would apply to all triggers I love the ability to read about the product updates and how to use the newest features Text message is a plus for us at Udacity I like that you can create a drip ...

The best CRM plaform out there

What do you like best? Ability to send high volume of emails on a given day, get real-time analytics of email open rate, bounces, click-through rate, etc. Ability to re-send the emails incase of outages, timeouts, so that we do not lose out on high performing days. Cleaner insights into best time of the day, day of the week to send emails to users. What do you dislike? Ability to be alerted real-time if emails haven't gone out so that we can re-send the emails at a later time. Right ...

Great for B2C but lacking some integrations for B2B

What do you like best? I like how both our B2B and B2C teams can have our own environments to tailor our nurturing programs for users. I also like the ease of creating segments before launching campaigns to ensure who will be impacted. What do you dislike? I'm not a fan of having to export a segment every time we want to see who is a member. It would also be nice if the look up section allowed multiple filters instead of just one field at a time. It would be even more powerful for us ...

Good Experience with User friendly tools

What do you like best? Visual editor side for those not familiar with HTML, as well as the report you can see from a campaign that previously launched. We use this to see what users clicked on the most, and how many unsubscribes happened from that campaign. What do you dislike? There aren't enough customizations on the visual editor piece. I would love to see an autosave feature as well. Recommendations to others considering the product: It is perfect for diverse teams. There is ...

Amazingly powerful

What do you like best? I love the power and capability of the software and for my company it's a one-stop-solution for email marketing. The customer service is amazing and all my questions are answered quickly and adequately. Blueshift has really good documentation for learning about the features in the software which can be really helpful. What do you dislike? The UI has a learning curve but Blueshift has been updating it and making it gradually better. Cudos to them for that. ...

Blueshift is incredibly sophisticated and offers us a unique way to engage with our candidates.

What do you like best? I love how user-friendly it is. It is so easy to configure campaigns and design them to exactly how you want. It allows really sophisticated and targeted recommendations which is incredibly useful particularly in our industry. We're expecting to see a big lift in the number of users returning to our website one we have set up the recommendations. It's also great how you get bi-weekly catch up calls with a dedicated CRM manager in addition to an online chat system so ...

Great platform for multichannel messaging!

What do you like best? Blueshift is a powerful tool that offers 1:1 personalized messaging to our users across multiple channels. The sophistication of the segment builder and recommendation schemes allows us to build out a ton of different user journeys. I also enjoy working with Blueshift as their team is always responsive and works quickly to answer any questions I or my team might have. What do you dislike? The UI is quite complex and has a relatively steep learning curve at ...

Positive experience transitioning from our previous provider.

What do you like best? Flexibility - There are multiple ways to trigger email campaigns. We are very limited in our use of the platform, but have plans to expand and use much more of the functionality. We limited ourselves to replicate what our clients were using in the past, but believe that they will see the benefits of using more of the Blueshift platform. What do you dislike? We have a need to retrieve and store certain information regarding the sending of emails, including the ...