Blueshift Reviews in March 2025: User Ratings, Pros & Cons

Does what it says on the tin

What do you like best? We reviewed a lot of systems and choose Blueshift. To have one system for all communication channels - i.e. our emails, on the website, making Facebook and Google segments etc. was a big thing. Being able to work across multiple domains opened up a whole new world of opportunities. But the biggest thing I like about it is the ease of use - i.e. our marketing team can run the show without having IT constantly involved. What do you dislike? There was a bit of a ...

Senior Data Engineer

What do you like best? The best i like about the blueshift its easy to manage compare with old trivial solutions which requires a team to manage. In addition, its very easy to integrate using API. Support team is quite good and helpful. What do you dislike? There are no major dislikes but would like Blueshift to focus more on following: 1) Sometimes it takes longer to get technical help.Hence would be better to get quick support response 2) Its API capacities are limited. ...

Blueshift is Amazing!

What do you like best? The variety of options that makes out process so much easier. What do you dislike? The segment builder could be a little easier, and the website spins in place for a few minutes at least a couple of times a day. Recommendations to others considering the product: More bang for the buck for sure. Anything a digital marketer needs is included in the software. What problems are you solving with the product? What benefits have you realized? Segmentation ...

Great for marketing editorial content

What do you like best? Blueshift is fairly easy to design templates in, and this is especially helpful in terms of reusing/redesigning if you're in the market of sending fairly regularly. What do you dislike? It's not exactly the most user friendly ESP on the market, but the customer service reps are there to run you through anything you have issues with, and are always quick to find solutions to any problems you have along the way. What problems are you solving with the product? ...

All-in-one CDP that helps deliver personalized user experiences

What do you like best? -With Blueshift, we have the ability to collect and unify every datapoint across our campaigns and websites -Easy to use audience builder, we can get really granular with who we target -Recommendation build is my favorite feature! I can build a variety of different recommendation blocks that pull directly from our catalog. Makes is very easy to quickly build and iterate rec schemas and then leverage them across email templates in my campaigns -Journey builder ...

Effective, easy-to-use, powerful

What do you like best? Predictive Studio, Recommendations, Dashboards Undoubtedly the strong feature from the tool. Easy to navigate and build predictions, set-up reoccuring reports, edit on your tests in real time. What do you dislike? I haven't faced a lot yet. Even multistep complex setups are easily doable. Recommendations to others considering the product: You would enjoy the customizations and support. 10/10 for support on tool updates, new feature launches, user ...

Blueshift helps to drive personalized content and helps automate your daily marketing

What do you like best? Event Trigger Campaigns! With Event Trigger Campaigns you can automate your mailings using Blueshift pixels on your website. What do you dislike? I don't have anything currently that I can report which I don't like about Blueshift, but when ever something is missing or its frustrating.. once addressed to Blueshift. They are very good on prioritizing their customers requests. What problems are you solving with the product? What benefits have you realized? ...

Blueshift rocks for future of customer communications.

What do you like best? The ability to centralize our data to create personalized experiences across multiple platforms: email, SMS, website and beyond. What do you dislike? Historically, Blueshift was not on par with some of the other company's reporting capabilities. HOWEVER, with the new release, Blueshift has great reporting and even some nice notification capability so I can easily keep my stakeholders in the loop on our programs. What problems are you solving with the product? ...

Flexible and Powerful Marketing Automation Platform

What do you like best? The power to market to my customers with a tool that reaches them across multiple channels is key. Once the UI is understood it is easy to set up campaigns for the multiple markets we are targeting. Being able to track data through different channels allows us to create more personalized messages for certain target audiences. Blueshift’s solution helps us reach our customers across multiple channels. We can easily set up event and segment triggered campaigns, as ...

Blueshift is a great email service for newsletters and other content emails

What do you like best? The API is great, it is well documented and there is plenty of volume allowed. What do you dislike? Templates must be maintained across all accounts, which is extra work when operating multiple websites. Recommendations to others considering the product: Look at pricing of all vendors What problems are you solving with the product? What benefits have you realized? We deliver emails newsletters to hundreds of thousands of emails with Blueshift and it ...