Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Agile Automation Solution

What do you like best? Team - I've been super impressed by the team and the speed at quick they execute. They take feedback and iterate quickly. They also have a great support structure, tickets get resolved within a couple hours, which is really unique in my past experience with Responsys, Vero and Marketo. The team is also super knowledgeable about their product and are able to help through any roadblocks we run into. Data - We currently leverage the segment.io to blueshift data ...

Powerful platform for 1:1 Customer Marketing

What do you like best? The flexibility of this platform is unmatched. I vetted over ten different customer data platforms and CRM tools for marketing automation before making our decision, and Blueshift was the only one that would fit our unique business model. Blueshift was the only platform that we knew could scale with our business while providing us with the level of insight we have been searching for when it comes to email marketing. What do you dislike? There have been ...

Excellent, customizable, cross-channel personalization platform

What do you like best? Blueshift is a fantastic product. It entails everything that we have been looking for in a marketing automation system (excellent recommendation engine, segementation tool, canvas builder and follow up possibilities) and has completely changed the way we work. Moreover, I highly appreciate Blueshift's flexibility and adaptability when meeting our many different requests. Blueshift really understands our needs and I see our collaboration as extremely beneficial for ...

Great customer data platform

What do you like best? Blueshift is very flexible and is continuously making improvements to their platform to help meet our business needs. We have only been with the platform a couple of months now and there have already been a few instances where they have added features to their platforms, per our request, to help facilitate the setup of our campaigns. I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise. ...

Best Customer Data Platform Available

What do you like best? Blueshift's technology is rock solid. Everything is fast, flexible and scales with ease. The platform allows for great flexibility and make complex marketing initiatives simple. I personally researched over 30 different customer data platforms and Blueshift was head an shoulders above the rest. They are a smart, tech focused team that have built a world class product. What do you dislike? I wish the platform supported more analytic capabilities and activation ...

Powerful, flexible platform and a personal touch

What do you like best? Blueshift has the most flexibility and customization capabilities out of some 20 different email platforms we evaluated. We pass in a ton of relevant data, and are able to filter, segment, and trigger email streams with ease on over 50 parameters and millions of users in our list. The platform is fast and the team is technically proficient. I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all ...

The Smart Marketing Platform for Data-Driven Businesses

What do you like best? I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business. What do you dislike? Some of the newest updates have been rolled out with little communication and I find myself discovering them on my own versus being told about them. Recommendations to others considering the ...

Very intuitive interface and powerful capabilities

What do you like best? The ease of using complex events and data points from our mobile and desktop website behaviour. The power of the tool comes in when we are able to re-target, create very specific campaigns for different segments and further create custom Product Recommendations. The most useful part of partnering with Blueshift is that our marketing team doesn't have to rely on the tech team to make complex changes. What do you dislike? We, at times need to see reports of ...

Excellent email marketing and retargeting software

What do you like best? Blueshift has proved an excellent fit our email retargeting needs. Its events can be easily integrated into web and native mobile products, and used to build a full understanding of the user and browse behavior. Once we have this, we can create tailored campaigns with a high degree of granularity (targeting users by behavior, and setting a wide variety of campaign parameters and logic). Their email template editing shows an instantaneous preview, which makes ...

Still getting started, but very promising tool

What do you like best? This is a very powerful tool. We're looking at a lot more options for marketing campaigns and promotions that we couldn't implement so far because of lacking data. The Blueshift team is really helpful and making a big effort to get us up to speed quickly. What do you dislike? Some of the features are still being developed and improved. But that's probably also a good thing: as it seems the team is very open to requirements and suggestions from their customers, ...