Blueshift Reviews in April 2025: User Ratings, Pros & Cons

Great tool for Marketing Automation.

What do you like best? 1. The segmentation is advanced. Blueshift has a branched OR and AND conditional structure which can handle complex segmentation. 2. How programmable it is. A lot of data is spread across in google sheets and internal database. Blueshift's API has covered all of my use-cases in Urban Ladder. 3. Pricing. Blueshift is one of the most affordable services in the market for the level of quality they provide. What do you dislike? 1. UI can be better. 2. ...

Great possibilities, but hard to implement and troubleshoot.

What do you like best? Demo showed incredible personalization and segmentation What do you dislike? still doesn't work right after months, push notifications platform is lacking and buggy, customer service always says they can't replicate the issues we're seeing. Also, they need a better mobile site/app - it's impossible to do anything on your phone Recommendations to others considering the product: Make sure your backend database is completely compatible with Blueshift before ...

Good Tool, Tricky to Use

What do you like best? The dashboard is great and I love that information is easy to export. The graphs in the dashboard are nice and easy to follow. What do you dislike? The UI is not intuitive and can be hard to learn at first. Seems that you always have to have a Blueshift expert around to help you do something the first time. When issues come up, you also need to bring in a Blueshift team member to resolve since it can be complex. What problems are you solving with the product? ...

Blueshift is a great automation tool

What do you like best? I like that most of the platform is really easy to use. Especially for someone who has used 5+ email service providers before. The team was also very helpful when on-boarding us to the new platform! What do you dislike? We have a very complicated internal process and sometimes is difficult to align with the Blueshift platform (this is common for most ESPS). During the sales process we were told a few things were 100% possible but ended up being way more ...

Blueshift in Marketing

What do you like best? I like that there are more in depth options and analytics. What do you dislike? The interface is not always clear when trying to navigate pages. Recommendations to others considering the product: Take advantage of all the insights and learnings! What problems are you solving with the product? What benefits have you realized? Marketing campaigns and A/B testing for comparing CTA placements vs. static images.

Dynamic Data-Drive Service and Automated Platform

What do you like best? I truly appreciate the diligence and effort put forth by the Blueshift team. We needed to get this launched before our contracted ended with Salesforce and saw a whole team effort on the Blueshift side. Not only were they willing to help us through any problems, but they were quick, friendly and very knowledgeable. What do you dislike? There's some confusing language when it comes to filtering/segmenting your audience. I still have not become familiar with it ...

Responsive, personalized support, flexible product

What do you like best? Blueshift offers our team consistent. responsive and personalized support. The team is receptive to customer feedback and iterates new features and enhancements that help our team move more efficiently and intelligently. As a result, they've paved a promising product roadmap, rich with improvements and features for teams with growth goals, such as A/B testing, advanced segmentation and performance attribution, as well as a flexible API. What do you dislike? ...

A Powerful Tool for Intelligent Marketing

What do you like best? Of all the platforms we evaluated, Blueshift's technology and out-of-box algorithms really stood apart from the rest. The team was accommodating and accessible through the onboarding process, which was extremely important for a small team like ours. They've also created custom solutions for our team based on our priorities and they've done so in a timely manner. The platform really bridges the gap between being incredibly powerful and being intuitive and user ...

Data-driven marketing platform with travel specific features

What do you like best? Customer Segments + Recommendations Tool - We have integrated Segment.io to Blueshift and it has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the recommendations tool. Customer Support - The team at Blueshift is extremely knowledgeable about ...

Powerful CRM with great capabilities and integrations

What do you like best? Integrations with various tools and software. It's extremely powerful and the things we're able to do with this tool are impressive. Product push, FB syndication and segmentations are one of my favourite characteristics. What do you dislike? No Slack integration at present and although it's powerful it still requires time to master the tool. It's not as user friendly as other tools like Customer.io which I've used in the past. It seems it takes more time to ...